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Dr. PRAVEEN BABU P

Speciliazation: Marketing
Qualifications: MBA, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS

Dr. Praveen Babu P is an Assistant Professor and Coordinator at CHRIST University. He works in the School of Business and Management, BGR Campus. He holds a B.E in Mechanical Engineering, an MBA in Marketing and Production, and a PhD in Marketing from Anna University. He worked as a Deputy Manager at Reliance Communications for three years. During this time, he gained experience in retail sales, channel management, and revenue enhancement. In his academic role, he teaches Marketing and Production courses. He uses real-time, activity-based teaching methods. His research interests focus on services and rural marketing. Dr. Praveen has published articles in Scopus-Indexed and other international journals. He has attended several national and international conferences. He is also a trainer in Marketing Analytics, Business Intelligence, Tableau, and MS Excel.

Educational Details

  • PhD 2020

    PhD

    Anna University

  • PG 2007

    MBA

    Anna University

  • Degree 2005

    BE

    Anna University

  • 2021

    Date Of Publication: 01-Mar-2021

    Name of Journal: Sambodhi: Indological Research Journal of L. D. I. I.

    Volume No/Issue No/Page No: 44/01/161 - 165

  • 2020

    Date Of Publication: 26-Oct-2020

    Name of Journal: International Journal of Electronic Marketing and Retailing

    Volume No/Issue No/Page No: 11/4/343 - 351

  • 2017

    Date Of Publication: 22-Sep-2017

    Name of Journal: International Research Journal of Commerce and Law

    Volume No/Issue No/Page No: 3/1/22 - 24

  • 2016

    Date Of Publication: 01-Mar-2016

    Name of Journal: International Journal of Social Science & Interdisciplinary Research (IJSSIR)

    Volume No/Issue No/Page No: 5/3/20 - 26

  • 2014

    Date Of Publication: 01-Sep-2014

    Name of Journal: ACADEMICIA: An International Multidisciplinary Research Journal

    Volume No/Issue No/Page No: 4/9/13 - 28

    Date Of Publication: 01-Jan-2014

    Name of Journal: International Journal Of Social Science & Interdisciplinary Research (IJSSIR)

    Volume No/Issue No/Page No: 3/1/25 - 31

  • 2012

    Date Of Publication: 17-Sep-2012

    Name of Journal: Journal of Marketing & Communication

    Volume No/Issue No/Page No: 8/1/27 - 34

  • 2024

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2024-09-28

    Organising Institution: CMR University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Exploring the Influence of CSR on Competitive Advantage and Societal Gains

    Date: 2024-09-11

    Organising Institution: Vivekananda College of Engineering and Technology, Puttur

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The effect of Sustainable packaging on consumer attitudes in the beverages industry

    Date: 2024-03-22

    Organising Institution: G.R. Damodaran Academy of Management

    Level: International

  • 2023

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2023-06-26

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2023-02-16

    Organising Institution: Chinmaya Vishwavidyapeeth (Deemed-to-be-University) & Shri Ram College of Commerce, New Delhi

    Level: International

  • 2018

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2018-12-18

    Organising Institution: Christ University

    Level: Institutional

  • 2017

    Type of the Program: Conference

    Role: Participant

    Title:

    Date: 2017-09-21

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Infusing Ethical practices in Marketing Supply Chain

    Date: 2017-03-03

    Organising Institution: Kalaignarkarunanidhi Institute of Technology

    Level: International

  • 2012

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2012-01-24

    Organising Institution: Sardar Vallabhbhai Patel International School of Textiles and Management

    Level: National

  • 2010

    Type of the Program: Conference

    Role: Presenter

    Title: Emerging Issues in Global Branding

    Date: 2010-10-08

    Organising Institution: Nehru Institute of Management Studies

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Innovative Practices in Global Marketing

    Date: 2010-10-08

    Organising Institution: Nehru Institute of Management Studies

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Global Recession and its Impact on Services Marketing

    Date: 2010-02-18

    Organising Institution: Nehru Institute of Management Studies

    Level: International

  • 2024

    Name of the Program: Career Catalyst: Enhancing Soft Skills for Employability and Entrepreneurship

    Date: 2024-09-04 00:00:00

    Name of the Institutions: Periyar University

  • 2016

    Name of the Program: Extra Sensory Perception Show

    Date: 2016-02-05 00:00:00

    Name of the Institutions: Christ University

  • 2024

    Name of Student: SHASTRI SAVITA PRADIP

    Institutions: Christ University

    Month & Year: August 2024

  • 2022

    Name of the Workshop/FDP/Training Programme: Usage of Innovative Pedagogical Techniques

    Name of the Organiser: Kristu Jayanti College

    Level: National

    Role: Participant

    Date: 2022-10-17 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Hybrid Teaching

    Name of the Organiser: Staff development College

    Level:

    Role: Participant

    Date: 2021-03-02 00:00:00

  • 2019

    Name of the Workshop/FDP/Training Programme: Business Analytics and Text Mining Modeling using Python

    Name of the Organiser: NPTEL-AICTE

    Level: National

    Role: Participant

    Date: 2019-07-29 00:00:00

  • 2018

    Name of the Workshop/FDP/Training Programme: Soft Skills for Professional Success

    Name of the Organiser: Periyar University

    Level: National

    Role: Invited Resource Person/Trainer

    Date: 2018-12-14 00:00:00

    Name of the Workshop/FDP/Training Programme: Frontier Areas in the subject and curriculum updataion

    Name of the Organiser: CHRIST (Deemed to be University), Academic Staff College

    Level:

    Role: Participant

    Date: 2018-05-21 00:00:00

  • 2016

    Name of the Workshop/FDP/Training Programme: Quality Improvement Programme

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2016-05-23 00:00:00

  • 2015

    Name of the Workshop/FDP/Training Programme: Contemporary Developments in Management Education

    Name of the Organiser: Christ University - Academic Staff College

    Level:

    Role: Participant

    Date: 2015-09-30 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Improvement Programme

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2015-09-30 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty orientation programme

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2015-08-17 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty training programme

    Name of the Organiser: Christ University

    Level: Institutional

    Role: Participant

    Date: 2015-07-28 00:00:00

  • 2014

    Name of the Workshop/FDP/Training Programme: Marketing for Customer Value

    Name of the Organiser: Acharya Bangalore B School and Canara Bank School of Management Studies, Bangalore University

    Level:

    Role: Participant

    Date: 2014-09-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Business and Industry

    Name of the Organiser: Canara Bank School of Management Studies, Bangalore University and Surana College

    Level: Regional

    Role: Participant

    Date: 2014-08-26 00:00:00

  • 2013

    Name of the Workshop/FDP/Training Programme: MDP - Effective Business Marketing Strategies

    Name of the Organiser: IFIM Business School

    Level: National

    Role: Participant

    Date: 2013-11-29 00:00:00

    Name of the Workshop/FDP/Training Programme: Make Easy! Article Writing!

    Name of the Organiser: KPR School of Business

    Level: National

    Role: Participant

    Date: 2013-02-23 00:00:00

  • 2011

    Name of the Workshop/FDP/Training Programme: Marketing Educators' Bootcamp

    Name of the Organiser: PSG Institute of Management

    Level: National

    Role: Participant

    Date: 2011-09-16 00:00:00

  • 2010

    Name of the Workshop/FDP/Training Programme: Effective Teaching Methodology for 21st Century Professionals

    Name of the Organiser: Nehru Group of Institutions

    Level: National

    Role: Participant

    Date: 2010-12-24 00:00:00

    Name of the Workshop/FDP/Training Programme: Indian Ethos and Values

    Name of the Organiser: PSG Institute of Management

    Level: National

    Role: Participant

    Date: 2010-09-25 00:00:00

    Name of the Workshop/FDP/Training Programme: 360 degree of Learning

    Name of the Organiser: Nehru Group of Institutions

    Level: National

    Role: Participant

    Date: 2010-07-28 00:00:00

    Name of the Workshop/FDP/Training Programme: Applications of Research Methods in Management

    Name of the Organiser: Sri Venkateswara Group of Institutions

    Level: National

    Role: Participant

    Date: 2010-07-17 00:00:00

    Name of the Workshop/FDP/Training Programme: Innovative Teaching Practices in Management Education

    Name of the Organiser: Nehru Group of Institutions

    Level: National

    Role: Participant

    Date: 2010-07-06 00:00:00