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Dr. VEDHA BALAJI

Speciliazation: Management
Qualifications: MBA, MPhil, PhD
Campus: BANGALORE CENTRAL CAMPUS

Educational Details

  • PhD 2019

    PhD

    CHRIST (Deemed to be University)

  • MPhil 2012

    MPhil

    Christ University

  • PG 1996

    MBA

    Shivaji University

  • Degree 1994

    BSc

    Karnatak University

  • 2024

    Date Of Publication: 10-May-2024

    Name of Journal: THE CASE JOURNAL

    Volume No/Issue No/Page No: ahead-of-print No. /ahead-of-print No. / -

    Date Of Publication: 13-Feb-2024

    Name of Journal: Emerald Emerging Markets Case Studies

    Volume No/Issue No/Page No: 13/4/1 - 28

    Date Of Publication: 30-Jan-2024

    Name of Journal: International Journal of Management and Sustainability

    Volume No/Issue No/Page No: 13/2/404 - 422

  • 2021

    Date Of Publication: 03-Aug-2021

    Name of Journal: Indian Journal of Ecology

    Volume No/Issue No/Page No: 48/16/33 - 37

  • 2020

    Date Of Publication: 04-Jan-2020

    Name of Journal: Test Engineering and Management

    Volume No/Issue No/Page No: 82/1/508 - 524

  • 2019

    Date Of Publication: 15-Jun-2019

    Name of Journal: Business Sciences International Journal

    Volume No/Issue No/Page No: 7/1/72 - 82

    Date Of Publication: 10-Jun-2019

    Name of Journal: International Journal of Management Studies

    Volume No/Issue No/Page No: VI Special Issue/Special Issue 3/14 - 26

  • 2017

    Date Of Publication: 01-Jan-2017

    Name of Journal: Indian Journal of Marketing

    Volume No/Issue No/Page No: 47/1/26 - 40

  • 2015

    Date Of Publication: 01-Jul-2015

    Name of Journal: Indian Journal of Social Science Research

    Volume No/Issue No/Page No: 2/2/53 - 64

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Enhancing Digitally Native Brands And Its Branding - A Systematic Literature Review Using Scientific Procedures and Rationale [SPAR]

    Date: 2023-12-26

    Organising Institution: IIM Ranchi

    Level: International

    Type of the Program: Conference

    Role: Participant

    Title:

    Date: 2023-04-13

    Organising Institution: All India Management Association

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: The Influence and Impact of AI Powered Intelligence Assistance for Banking Services

    Date: 2023-02-24

    Organising Institution: SSN School of Management

    Level: International

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Perception of the working mothers towards value added product for a better retailer value chain

    Date: 2022-12-21

    Organising Institution: IIM Kozhikode

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The Impact of AR and VR Advertisements on Consumer Behaviour

    Date: 2022-07-21

    Organising Institution: School of Business and Management, Christ Deemed to be University in collaboration with Petra Christian University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Te Impact of AR & VR Advertisements on Consumer Behaviour

    Date: 2022-07-21

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore

    Date: 2022-04-22

    Organising Institution: University of Engineering and Management, Kolkata

    Level: International

    Type of the Program: Conference

    Role: Organizer

    Title:

    Date: 2022-01-20

    Organising Institution: Christ University

    Level: National

  • 2020

    Type of the Program: Conference

    Role: Presenter

    Title: Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India

    Date: 2020-11-07

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Exploring Effects of Instagram Influencer Likability and Personality Traits of Self-Concept and its Impact on Consumer Buying Intention towards Cosmetic Products

    Date: 2020-11-07

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Panelist

    Title:

    Date: 2020-10-24

    Organising Institution: Macquarie Business School, Sydney -Australia and School of Business, CHRIST University, Bangalore- India

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-08-28

    Organising Institution: Christ University

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-07-24

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-05-28

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-05-23

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2020-02-27

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2020-02-27

    Organising Institution: Christ University

    Level: National

  • 2019

    Type of the Program: Conference

    Role: Presenter

    Title: Local Solutions for Global Problems: Pro Nature Organic Foods Pvt Ltd - An Experimental Study

    Date: 2019-10-04

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Participant

    Title:

    Date: 2019-06-14

    Organising Institution: IMRF Institute for Education & Research DRPF/ IIM Australia

    Level: International

  • 2024

    Name of the Program: Mastering Innovative Online Course Development

    Date: 2024-04-11 00:00:00

    Name of the Institutions: CHRIST [Deemed to be Organisation]

  • 2017

    Name of the Program: Refresher Course in Commerce and Management

    Date: 2017-12-06 00:00:00

    Name of the Institutions: UGC-Human Resource Development Centre, University of Mysore

  • gender | Webinar

    [24]7.ai General Management Certification Course

    Producer: CHRIST Consultancy

    Copyrights:

  • 2024

    Name of Student: AYUSHI AGRAWAL

    Institutions: Christ University

    Month & Year: September 2024

  • 2023

    Name of Student: MODI SHAILAVI RAJESHKUMAR

    Institutions: Christ University

    Month & Year: August 2023

  • 2021

    Name of Student: ANU SARAH DANIEL

    Institutions: Christ University

    Month & Year: January 2021

  • Internal

    A study on characteristics and perceptions of consumers in Bangalore towards organic food products

    Investigator(s) : Vedha Balaji

    Sponsors: Christ University

  • 2024

    Name of the Workshop/FDP/Training Programme: Teaching Transformations:Leveraging Case Studies and Androgogy Strategies

    Name of the Organiser: School of Commerce, Finance and Accountancy

    Level: Institutional

    Role: Invited Resource Person/Trainer

    Date: 2024-08-26 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme in General Management

    Name of the Organiser: IIM Ahmedabad

    Level: International

    Role: Participant

    Date: 2024-04-08 00:00:00

    Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development

    Name of the Organiser: Centre for Digital Learning

    Level: Institutional

    Role: Participant & Presenter

    Date: 2024-01-08 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: ATAL FDP on Lean Six Sigma for Higher Education Institution

    Name of the Organiser: Christ [Deemed to be University]

    Level: National

    Role: Participant

    Date: 2023-12-11 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: FDP on Design Thinking

    Name of the Organiser: Christ [Deemed to be University]

    Level: International

    Role: Participant

    Date: 2022-12-12 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP-I 2022

    Name of the Organiser: CEDBEC & IQAC Christ [Deemed to be University]

    Level: Institutional

    Role: Participant

    Date: 2022-07-06 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Empowering Commerce Teachers for NEP 2020

    Name of the Organiser: MANGALORE UNIVERSITY COMMERCE TEACHERS ASSOCIATION (MUCTA)® ST AGNES COLLEGE (AUTONOMOUS), MANGALURU GOVERNMENT FIRST GRADE COLLEGE, KAVOOR MANGALA ALUMNI ASSOCIATION (MAA)®

    Level: National

    Role: Invited Resource Person/Trainer

    Date: 2021-10-14 00:00:00

    Name of the Workshop/FDP/Training Programme: Enriching the learning experience through experiential learning

    Name of the Organiser: AICTE

    Level: National

    Role: Participant

    Date: 2021-07-12 00:00:00

    Name of the Workshop/FDP/Training Programme: The Art of Doing Research

    Name of the Organiser: Jyothi Engineering College, Thrissur, India; CHRIST ( Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia

    Level: International

    Role: Participant

    Date: 2021-07-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program on Hybrid Teaching

    Name of the Organiser: Staff Development College,CHRIST (DEEMED TO BE UNIVERSITY)

    Level:

    Role: Participant

    Date: 2021-03-02 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: International Research Development Program on 'Conceptual Research Model and Analysis using Structural Equation Modelling'

    Name of the Organiser: Sri Ramakrishna Institute of Technology

    Level: International

    Role: Participant

    Date: 2020-09-07 00:00:00

    Name of the Workshop/FDP/Training Programme: An Introduction to Consumer Neuroscience & Neuromarketing

    Name of the Organiser: Copenhagen Business School

    Level: International

    Role: Participant

    Date: 2020-09-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Marketing Analytics

    Name of the Organiser: University of Virginia

    Level: International

    Role: Participant

    Date: 2020-04-30 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program

    Name of the Organiser: Academic Staff College

    Level:

    Role: Participant

    Date: 2020-04-22 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Analytics and Visualization using Tableau

    Name of the Organiser: School of Business and Management, CHRIST (Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2020-02-28 00:00:00

  • 2019

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program

    Name of the Organiser: Academic Staff College

    Level:

    Role: Participant

    Date: 2019-05-20 00:00:00

    Name of the Workshop/FDP/Training Programme: MDP on Marketing for sales and business development professionals

    Name of the Organiser: Institute of Management

    Level: Institutional

    Role: Participant

    Date: 2019-01-18 00:00:00

  • 2018

    Name of the Workshop/FDP/Training Programme: Strong Certification

    Name of the Organiser: Institute of Management

    Level: National

    Role: Participant

    Date: 2018-11-13 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Program on Structural Equation Modelling using AMOS

    Name of the Organiser: CART

    Level: Institutional

    Role: Participant

    Date: 2018-09-10 00:00:00

    Name of the Workshop/FDP/Training Programme: Revisiting Management: Thoughts and Practices

    Name of the Organiser: Academic Staff College

    Level:

    Role: Participant

    Date: 2018-05-21 00:00:00

    Name of the Workshop/FDP/Training Programme: MDA on Marketing for Sales and Business Development Professionals

    Name of the Organiser: Institute of Management

    Level: National

    Role: Participant

    Date: 2018-01-12 00:00:00

    Name of the Workshop/FDP/Training Programme: MDP on Strategic Foresight with Scenarios

    Name of the Organiser: Institute of Management

    Level: National

    Role: Participant

    Date: 2018-01-05 00:00:00

  • 2015

    Name of the Workshop/FDP/Training Programme: Data Analysis using R Statistical Software

    Name of the Organiser: Institute of Management

    Level: Institutional

    Role:

    Date: 2015-11-23 00:00:00

    Name of the Workshop/FDP/Training Programme: Data analysis using R statistical software

    Name of the Organiser: Institute of Management

    Level: Institutional

    Role: Participant

    Date: 2015-11-23 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Improvement on Experiential Learning

    Name of the Organiser: Christ University - Academic Staff College

    Level:

    Role:

    Date: 2015-04-13 00:00:00

    Name of the Workshop/FDP/Training Programme: Presentation Skills & Public Speaking Program

    Name of the Organiser: Institute of Management, Christ University

    Level: Institutional

    Role:

    Date: 2015-04-06 00:00:00

    Name of the Workshop/FDP/Training Programme: Presentation Skills & Public Speaking Program

    Name of the Organiser: SJ Life Skills

    Level: Institutional

    Role:

    Date: 2015-04-06 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme - Management Simulation

    Name of the Organiser: Institute of Management, Christ University

    Level: National

    Role:

    Date: 2015-02-28 00:00:00

  • 2014

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program

    Name of the Organiser: Institute of Management, Christ University

    Level:

    Role:

    Date: 2014-05-26 00:00:00

  • 2011

    Name of the Workshop/FDP/Training Programme: "Learning for Results: Education a Question?"

    Name of the Organiser: CEDBEC,Christ University, Bangalore

    Level: Institutional

    Role:

    Date: 2011-08-04 00:00:00

    Name of the Workshop/FDP/Training Programme: Cross Functional Decision Making & Business Impact

    Name of the Organiser: EnParadigm Knowledge Solutions, CIIE, IIM Ahmedabad

    Level: National

    Role:

    Date: 2011-05-24 00:00:00

  • 2007

    Name of the Workshop/FDP/Training Programme: "Decision Making using Microsoft Excel & SPSS"

    Name of the Organiser: Christ College -Institute of Management

    Level: Institutional

    Role:

    Date: 2007-12-15 00:00:00

    Name of the Workshop/FDP/Training Programme: "Research Methods and Techniques"

    Name of the Organiser: SRN Adarsh College, Bangalore

    Level: Regional

    Role:

    Date: 2007-12-08 00:00:00

  • 2003

    Name of the Workshop/FDP/Training Programme: "Enabling Entrepreneurship"

    Name of the Organiser: AWAKE at RVIMS, Bangalore.

    Level: Regional

    Role:

    Date: 2003-08-15 00:00:00

  • 2000

    Name of the Workshop/FDP/Training Programme: FDP Programme sponsored by AICTE

    Name of the Organiser: Garden City College of Science & Management, Bangalore

    Level: Institutional

    Role:

    Date: 2000-06-12 00:00:00

  • 2018

    Name of the Awards/Achievements/Others: Case [Reference no. 318-0058-1]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM

    Description: The case study briefs about the emergence and the growth of Akshaya Patra Foundation (APF), an Non Governmental Organization (NGO) of The International Society for Krishna Consciousness (ISCKON). The case details how APF reached out to different geographies by providing hygienic midday meals to school children. The case tries to analyze to what extent Akshaya Patra Foundation(APF) addressed the crucial issue of malnourishment and poor attendance at school.

    Organisation: The Case Centre USA

    Month/Year: 15 March 2018

    Name of the Awards/Achievements/Others: Teaching note [Reference no. 318-0058-8]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM

    Description: Teaching Note: 1. To understand the public-private partnership model of a religious body. 2. To study the operational processes at APF. 3. To study the key success factors of the APF. 4. To analyze if the midday meal scheme of APF can be scaled up and extended to other geographies.

    Organisation: The Case Centre, USA

    Month/Year: 15 March 2018

  • 2017

    Name of the Awards/Achievements/Others: End-term question paper setter

    Description: Examination question paper and provide the answer scheme for - Consumer Consumer Behaviour and Relationship Marketing- End Semester Examinations for PGDM, October 2017.

    Organisation: Mount Carmel College

    Month/Year: 28 August 2017

  • 2014

    Name of the Awards/Achievements/Others: Member - Board of Studies, Mount Carmel Institute of Management

    Description: Review of the Marketing and Retail Specialisation papers of their two year full-time PGDBM Course (AICTE approved).

    Organisation: Christ University Institute of Management

    Month/Year: April, 2014