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Dr. JACOB JOSEPH K

Speciliazation: Management
Qualifications: MA, MBA, PhD
Campus: BANGALORE CENTRAL CAMPUS

Dr. Jacob Joseph K is an Associate Professor in the MBA program at the School of Business Management. He previously coordinated the MBA Executive Program for 15 years. Dr. Joseph holds a Master of Arts in English Literature, an MBA in Marketing, and a PhD from NIMS University, Jaipur. He has over a decade of corporate experience and joined the university in 2009. Known for his student-centric teaching, Dr. Joseph specializes in marketing management and its evolving trends. Dr. Joseph has presented at several institutional and regional conferences, seminars, and workshops. His research is published in respected academic journals and periodicals. His areas of expertise include digital marketing, influencer marketing, green marketing, omnichannel marketing, and sustainable marketing. In recognition of his contributions to research and academic excellence, Dr. Joseph received the 'Lifetime Achievement Award' from Mayas Publications, an initiative of the Emperor Group of Journals.

Educational Details

  • PhD 2016

    PhD

    NIMS University

  • PG 2008

    MBA

    Pondichery University

  • Others 1995

    MA

    University of Kerala

  • Degree 1991

    BA

    Mahatma Gandhi University

  • Periodicity |

    Making Sense of Hopla

    Name of Periodical | The Sunday Indian

  • Periodicity | Biannual

    Impact of Humour in advertising: A study based on Zoo-Zoo advertisement of Vodafone

    Name of Periodical | Global Journal of Management and Entrepreneurship

  • 2023

    Date Of Publication: 22-Dec-2023

    Name of Journal: Environmental Research, Engineering and Management

    Volume No/Issue No/Page No: 4/1/124 - 133

    Date Of Publication: 10-May-2023

    Name of Journal: The Scientific Temper

    Volume No/Issue No/Page No: 14/2/294 - 302

  • 2022

    Date Of Publication: 21-Aug-2022

    Name of Journal: Vision

    Volume No/Issue No/Page No: //1 - 20

  • 2019

    Date Of Publication: 31-Dec-2019

    Name of Journal: International Journal of Emerging Technologies and Innovative Research

    Volume No/Issue No/Page No: 6/3/61 - 66

    Date Of Publication: 31-Dec-2019

    Name of Journal: International Journal of Emerging Technologies and Innovative Research

    Volume No/Issue No/Page No: 6/3/528 - 541

    Date Of Publication: 31-Dec-2019

    Name of Journal: International Journal of Emerging Technologies and Innovative Research

    Volume No/Issue No/Page No: 6/3/188 - 201

    Date Of Publication: 18-Dec-2019

    Name of Journal: Journal of Advnced Research in Dynamical & Control Systems

    Volume No/Issue No/Page No: 12/01/715 - 721

    Date Of Publication: 31-Mar-2019

    Name of Journal: JEITR

    Volume No/Issue No/Page No: 6/3/128 - 135

    Date Of Publication: 30-Mar-2019

    Name of Journal: International Journal of Research and Analytical Reviews

    Volume No/Issue No/Page No: 6/Special issue/189 - 196

    Date Of Publication: 01-Jan-2019

    Name of Journal: International Journal of Management Studies

    Volume No/Issue No/Page No: V/3(8)/48 - 55

  • 2018

    Date Of Publication: 01-Jul-2018

    Name of Journal: International Journal of Innovative Knowledge Concept

    Volume No/Issue No/Page No: 6/7/103 - 106

    Date Of Publication: 30-Jan-2018

    Name of Journal: Researchers World Journal of Arts, Science and Commerce

    Volume No/Issue No/Page No: 9/2/56 - 64

  • 2017

    Date Of Publication: 01-Nov-2017

    Name of Journal: International Research Journal of Management and Commerce

    Volume No/Issue No/Page No: 4/11/178 - 188

  • 2016

    Date Of Publication: 16-Dec-2016

    Name of Journal: International Journal of Business and management

    Volume No/Issue No/Page No: IV/12/188 - 191

  • 2015

    Date Of Publication: 12-May-2015

    Name of Journal: International Research Journal for Intellectual Science & Management

    Volume No/Issue No/Page No: NA/VIII/24 - 33

    Date Of Publication: 08-Apr-2015

    Name of Journal: International Journal of Advanced Research in Education & Technology

    Volume No/Issue No/Page No: 2 Issuue 2 Ver.2/2/128 - 133

  • 2013

    Date Of Publication: 14-Feb-2013

    Name of Journal: Journal of Management and Entrepreneurship

    Volume No/Issue No/Page No: 2/2/57 - 64

    Date Of Publication: 02-Jan-2013

    Name of Journal: Journal of Management and Entrepreneurship

    Volume No/Issue No/Page No: 2/NA/57 - 64

  • 2023

    Type of the Program: Seminar

    Role: Presenter

    Title: Securing the Future: OTT Platform Strategies for Sustainable Growth

    Date: 2023-09-07

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Current Trends and Challenges in Green Apparel Supply Chain Management

    Date: 2023-06-27

    Organising Institution: Ramaiah Instute of Management

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Trust and Privacy in Social Media

    Date: 2023-03-16

    Organising Institution: Welingkar Institute of Management Development and Research (WeSchool), Bengaluru

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Privacy research: Knowledge and drive

    Date: 2023-03-07

    Organising Institution: KUSOM

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Determinants of customer churn in the over-the-top video platforms: A conceptual Model

    Date: 2023-02-24

    Organising Institution: SSN School of Management

    Level: International

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Social media influencers? Covid 19 awareness campaigns-effect on brand awareness: A conceptual study

    Date: 2022-10-10

    Organising Institution: The OCCI Research Chair for Economic Studies, Humanities Research Center, Sultan Qaboos University, Muscat

    Level: International

    Type of the Program: Conference

    Role: Keynote Speaker

    Title: Marketing Paradigm, Post COVID- 19

    Date: 2022-01-20

    Organising Institution: Christ University

    Level: National

  • 2021

    Type of the Program: Conference

    Role: Presenter

    Title: Innovative Management Practices Post Covid- Trends & Challenges

    Date: 2021-10-21

    Organising Institution: Musaliar Institute of Management, Pathanamthitta

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The role of Home Influencers on Consumer Purchase Intentions during Global Pandemic: A uses and Gratification Approach, mediating effects of consumer Engagements

    Date: 2021-08-06

    Organising Institution: Christ University

    Level: International

  • 2020

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-08-28

    Organising Institution: Christ University

    Level: International

  • 2019

    Type of the Program: Conference

    Role: Presenter

    Title: Emotional Intelligence of Women, IT Professionals in Bangalore

    Date: 2019-03-01

    Organising Institution: SASTRA Deemed to be University

    Level: International

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2019-02-06

    Organising Institution: Christ University

    Level: International

  • 2018

    Type of the Program: Seminar

    Role: Presenter

    Title: Impact of Risk Perception on Purchase Intention in C2C E-Commerce based on Gender Groups

    Date: 2018-02-22

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Seminar

    Role: Presenter

    Title: Customer Perception and Preference towards Online Grocery Shopping

    Date: 2018-02-22

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Conference

    Role: Presenter

    Title: The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty

    Date: 2018-02-19

    Organising Institution: Christ University

    Level: National

    Type of the Program: Seminar

    Role: Presenter

    Title: Impact of Celebrity Endorsement towards the Buying Behavior of Smartphones in Bengaluru City

    Date: 2018-02-19

    Organising Institution: Christ University

    Level: National

  • 2017

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2017-02-16

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: A Literature Review on Influence of Behavioural Re targeting on consumer purchase intentions in online retail stores

    Date: 2017-02-16

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Potential of electric Vehicles in Indian Markets

    Date: 2017-02-16

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The impact of Green marketing on consumer buying Behaviour in Automobile sector

    Date: 2017-02-16

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Customer Satisfaction in the retail chain

    Date: 2017-02-16

    Organising Institution: Christ University

    Level: International

    Type of the Program:

    Role: Presenter

    Title: Impact of Flash Sale promotions on millenials with reference to Snap Fitness

    Date: 2017-02-16

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores

    Date: 2017-02-16

    Organising Institution: Christ University

    Level: International

    Type of the Program: Seminar

    Role: Presenter

    Title: Conceptual Framework on the Influence of Behavioural Retargeting on consumer Purchase Intentions in Online Retail Stores

    Date: 2017-01-17

    Organising Institution: Narsee Monjee Institute of management Studies

    Level: International

  • 2016

    Type of the Program: Conference

    Role: Presenter

    Title: Customer satisfaction towards Parachute Hair care with specific reference to FMCG market of Udaipur

    Date: 2016-02-16

    Organising Institution: Christ University

    Level: International

  • 2022

    Name of the Program: Guest Talk

    Date: 2022-12-19 00:00:00

    Name of the Institutions: Jayaraj Annapakiam College for Women

  • 2021

    Name of the Program:

    Date: 2021-04-09 00:00:00

    Name of the Institutions: RNS Global University

  • 2020

    Name of the Program:

    Date: 2020-08-01 00:00:00

    Name of the Institutions: TIPS School of Management

  • 2015

    Name of the Program: Faculty Development programme

    Date: 2015-05-20 00:00:00

    Name of the Institutions: Christ Central School Tiruvalla, Kerala

  • 2014

    Name of the Program: Seminar on Strtergic Management

    Date: 2014-03-17 00:00:00

    Name of the Institutions: Saintgits College of Applied Sciences

  • 2013

    Name of the Program: Seminar for students ( Invited Talks)

    Date: 2013-07-09 00:00:00

    Name of the Institutions: Osteen College

  • 2023

    Name of Student: ASWATHI K V

    Institutions: Christ University

    Month & Year: January 2023

    Name of Student: SUJAY C

    Institutions: Christ University

    Month & Year: July 2023

  • 2019

    Name of Student: SWETA JAIN

    Institutions: Christ University

    Month & Year: May 2019

  • 2024

    Name of the Workshop/FDP/Training Programme: Demystifying AI and Case Study writing for Business Educators

    Name of the Organiser: School of Business and Management(MBA)

    Level: Institutional

    Role: Participant

    Date: 2024-06-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Design The Thinking Workshop

    Name of the Organiser: School of Design Thinking

    Level: National

    Role: Participant

    Date: 2024-01-08 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme 2023

    Name of the Organiser: SBM

    Level: Institutional

    Role: Participant & Presenter

    Date: 2023-06-19 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: QIP

    Name of the Organiser: CHRIST University

    Level:

    Role: Participant

    Date: 2021-03-02 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: webinar

    Name of the Organiser: NIDM

    Level: International

    Role: Participant

    Date: 2020-09-20 00:00:00

    Name of the Workshop/FDP/Training Programme: webinar

    Name of the Organiser:

    Level: Institutional

    Role: Participant

    Date: 2020-07-09 00:00:00

    Name of the Workshop/FDP/Training Programme: webinar

    Name of the Organiser:

    Level: Institutional

    Role: Participant

    Date: 2020-06-30 00:00:00

    Name of the Workshop/FDP/Training Programme: QIP

    Name of the Organiser: Academic Staff College

    Level:

    Role: Participant

    Date: 2020-04-22 00:00:00

    Name of the Workshop/FDP/Training Programme: Coursera

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2020-04-01 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP- Innovative Teaching Pedagogy

    Name of the Organiser: TIPS School of Management

    Level: Institutional

    Role: Invited Resource Person/Trainer

    Date: 2020-01-04 00:00:00

  • 2019

    Name of the Workshop/FDP/Training Programme: Guest lecture Series

    Name of the Organiser: TIPS School of Management

    Level:

    Role: Invited Resource Person/Trainer

    Date: 2019-08-24 00:00:00

    Name of the Workshop/FDP/Training Programme: Skillful Interpersonal Communication At Work

    Name of the Organiser: ICFAI Business School

    Level: National

    Role: Participant

    Date: 2019-07-29 00:00:00

    Name of the Workshop/FDP/Training Programme: Rubrics Intergration in Class Rooms

    Name of the Organiser: Media Studies and IT Services

    Level: Institutional

    Role: Participant

    Date: 2019-06-19 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP

    Name of the Organiser: Christ Academy Institute of Advanced Studies, Bangalore

    Level: Institutional

    Role: Invited Resource Person/Trainer

    Date: 2019-06-17 00:00:00

    Name of the Workshop/FDP/Training Programme: Developing Academic Ecosystem: Pedagogic Practices and Research Culture

    Name of the Organiser: Academic Staff College

    Level:

    Role: Participant

    Date: 2019-05-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Principles of Operations Management

    Name of the Organiser: ICFAI Business School

    Level: National

    Role: Participant

    Date: 2019-04-08 00:00:00

  • 2018

    Name of the Workshop/FDP/Training Programme: Google Classroom

    Name of the Organiser: CHRIST (Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2018-11-16 00:00:00

    Name of the Workshop/FDP/Training Programme: 21st Century Professional Development Skills

    Name of the Organiser: CHRIST (Deemed to be University)

    Level:

    Role: Participant

    Date: 2018-05-19 00:00:00

  • 2017

    Name of the Workshop/FDP/Training Programme: Commodity Market-Current Trends and Challenges

    Name of the Organiser: Dept. of Management Studies

    Level: Institutional

    Role: Participant

    Date: 2017-12-08 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Knowledge programme

    Name of the Organiser: IBS

    Level: National

    Role: Participant

    Date: 2017-07-21 00:00:00

    Name of the Workshop/FDP/Training Programme: Case base Teaching,writing and Publication

    Name of the Organiser: Christ Institute of Management, Lavasa, Pune

    Level: National

    Role: Participant

    Date: 2017-07-15 00:00:00

    Name of the Workshop/FDP/Training Programme: Teaching,learning and evaluation

    Name of the Organiser: CU Academic Staff College

    Level:

    Role: Participant

    Date: 2017-05-22 00:00:00

    Name of the Workshop/FDP/Training Programme: Leadership

    Name of the Organiser: CSA Christ university

    Level:

    Role: Presenter

    Date: 2017-05-17 00:00:00

  • 2016

    Name of the Workshop/FDP/Training Programme: Research, publication, Writing paper, and Project Proposal.

    Name of the Organiser: CU-Academic Staff College

    Level: Institutional

    Role: Organiser & Presenter

    Date: 2016-09-23 00:00:00

  • 2015

    Name of the Workshop/FDP/Training Programme: Workshop on case writing

    Name of the Organiser: IIT Madras

    Level: National

    Role:

    Date: 2015-09-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Worshop on Proposal Writing Skills

    Name of the Organiser: IIT Madras

    Level: National

    Role:

    Date: 2015-09-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Integrating quality into mangement education through Research

    Name of the Organiser: CU Academic staff college

    Level:

    Role:

    Date: 2015-04-14 00:00:00

    Name of the Workshop/FDP/Training Programme: Two Days worshop on Case writing

    Name of the Organiser: School of Management, Sri Krishna Instutions, Coimbatore

    Level: National

    Role:

    Date: 2015-02-06 00:00:00

  • 2014

    Name of the Workshop/FDP/Training Programme: Contemporary Research Methods in Management

    Name of the Organiser: CU-Academic Staff college and Department of Management Studies

    Level:

    Role:

    Date: 2014-03-17 00:00:00

  • 2013

    Name of the Workshop/FDP/Training Programme: SCIENCE AND TECHNOLOGY CHALLENGES FOR PROMOTING INNOVATIVE RESEARCH AND DEVELOPMENT

    Name of the Organiser: Christ University

    Level: National

    Role:

    Date: 2013-12-20 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP

    Name of the Organiser: Deanary of Commerce and Management

    Level: Institutional

    Role:

    Date: 2013-10-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Leadership Simulation Workshop

    Name of the Organiser: Paradigm Knowledge Solutions

    Level: Regional

    Role:

    Date: 2013-03-18 00:00:00

  • 2009

    Name of the Workshop/FDP/Training Programme: Workshop- When your Brand is your Business- B2B Branding

    Name of the Organiser: We school, Bangalore /Hans Seidel Germany/ FICCI

    Level: National

    Role:

    Date: 2009-11-13 00:00:00

    Name of the Workshop/FDP/Training Programme: Workshop-Research Methodology and Project Guidance

    Name of the Organiser: St. Claret College, Bangalore-13

    Level: National

    Role:

    Date: 2009-02-25 00:00:00

  • 2024

    Name of the Awards/Achievements/Others: Member of BOS

    Description: Member of Board of Studies in Department of Management at St. Claret's College Autonomous for the Academic year 2024-25 to 2026-27

    Organisation: St. Claret College Autonomous

    Month/Year: 31 August 2024

  • 2019

    Name of the Awards/Achievements/Others: Life Time Achievrment Award, Mayas Academic Excellence Awards

    Description: Mayas Academic Excellence Awards, December 22, 2019, organized by Mayas Publication

    Organisation: Mayas Publication, Mayas Research and Earning (OPC), Emperor Group of Journals

    Month/Year: 22 December 2019

    Name of the Awards/Achievements/Others: Life Time Achievement Award

    Description:

    Organisation: CHRIST University

    Month/Year: 31 December 2019

  • 2014

    Name of the Awards/Achievements/Others: Coursera

    Description: Crafting an effective writer (Statement of accomplishment with distincton

    Organisation: English Department, MT.Sanjacinto College

    Month/Year: August 2014