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Dr. KAVITHA R

Speciliazation: Marketing
Qualifications: MCom, MPhil, PhD, PGDCA
Campus: BANGALORE CENTRAL CAMPUS

Educational Details

  • PhD 2017

    PhD

    Bharathiar University

  • MPhil 2010

    MPhil

    Bharathiar University

  • Others 2010

    PGDCA

    Bharathiar University

  • PG 2005

    MCom

    Bharathiar University

  • Degree 2003

    BCom

    Bharathiar University

  • 2022

    Date Of Publication: 18-May-2022

    Name of Journal: IEEE Conference Proceedings

    Volume No/Issue No/Page No: // -

  • 2021

    Date Of Publication: 22-Mar-2021

    Name of Journal: Jijnasa : A Journal of the History of Ideas and Culture

    Volume No/Issue No/Page No: 38/5/64 - 72

  • 2020

    Date Of Publication: 19-Jun-2020

    Name of Journal: Webology

    Volume No/Issue No/Page No: 17/1/280 - 296

    Date Of Publication: 22-Feb-2020

    Name of Journal: International Journal of Management, Technology And Engineering

    Volume No/Issue No/Page No: X/II/71 - 86

    Date Of Publication: 14-Feb-2020

    Name of Journal: The International journal of analytical and experimental modal analysis

    Volume No/Issue No/Page No: XII/II/1694 - 1711

  • 2019

    Date Of Publication: 15-Feb-2019

    Name of Journal: International Journal of Research and Analytical Reviews

    Volume No/Issue No/Page No: 6/1/1750 - 1761

    Date Of Publication: 12-Jan-2019

    Name of Journal: International Journal of Scientific Research and Review

    Volume No/Issue No/Page No: 8/1/281 - 289

    Date Of Publication: 09-Jan-2019

    Name of Journal: International Journal of Research and Analytical Reviews (IJRAR)

    Volume No/Issue No/Page No: 6/1/218 - 230

  • 2018

    Date Of Publication: 24-Dec-2018

    Name of Journal: International Journal of Science & Engineering Development Research

    Volume No/Issue No/Page No: 2/5/296 - 301

    Date Of Publication: 01-Sep-2018

    Name of Journal: The Research Journal Social Sciences

    Volume No/Issue No/Page No: 9/9/4 - 10

    Date Of Publication: 02-Feb-2018

    Name of Journal: Shanlax International Journal of Arts, Science and Humanities

    Volume No/Issue No/Page No: 5/1/109 - 116

  • 2017

    Date Of Publication: 15-Dec-2017

    Name of Journal: International Journal of Creative Research Thoughts

    Volume No/Issue No/Page No: 5/4/2882 - 2891

    Date Of Publication: 23-Aug-2017

    Name of Journal: International Journal of Emerging Research in Management &Technology

    Volume No/Issue No/Page No: 6/8/329 - 334

    Date Of Publication: 08-May-2017

    Name of Journal: International Journal of Engineering and Management Research (IJEMR)

    Volume No/Issue No/Page No: 7/3/680 - 687

    Date Of Publication: 15-Feb-2017

    Name of Journal: A Journal of Intercontinental Management Research Consortium

    Volume No/Issue No/Page No: 5/2/6 - 7

  • 2016

    Date Of Publication: 22-Sep-2016

    Name of Journal: Jamal Academic Research journal: An interdisciplinary

    Volume No/Issue No/Page No: 9/1/91 - 94

    Date Of Publication: 19-Feb-2016

    Name of Journal: KHOJ Journal of Indian Management Research and practice

    Volume No/Issue No/Page No: special issue//12 - 17

  • 2015

    Date Of Publication: 25-Aug-2015

    Name of Journal: International Society for Green, Sustainable Engineering, and Management.

    Volume No/Issue No/Page No: 2/16/6 - 12

    Date Of Publication: 17-Aug-2015

    Name of Journal: International Journal Of Management And Social Science Research Review (IJMSRR)

    Volume No/Issue No/Page No: 1/14/82 - 85

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Activated retargeting ads through device id and cookies: a strategic approach to generate leads from niche audiences in the creative economy

    Date: 2023-05-26

    Organising Institution: Alliance Ascent College, Alliance University, Bangalore, India.

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Strategic content marketing as a Reinforcement tool to boost higher Resilience in the creative economy - A conceptual Study.

    Date: 2023-03-01

    Organising Institution: Loyola College (Autonomous), Chennaibrrr 2023

    Level: International

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: The Role Of Electric Shared Mobility Service In Being Enablers To Employment Pportunities In The Food Delivery Sector Bengaluru

    Date: 2022-05-06

    Organising Institution: JAIN (Deemed to be University)

    Level: International

  • 2021

    Type of the Program: Conference

    Role: Presenter

    Title: GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT

    Date: 2021-04-20

    Organising Institution: Motilal Nehru National Institute of Technology Allahabad, Prayagraj School of Management Studies

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT

    Date: 2021-04-09

    Organising Institution: RAJAGIRI BUSINESS SCHOOL

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: A conceptual study on the impact of UPI technology on payment systems.

    Date: 2021-03-12

    Organising Institution: Valluvar college of Science and Management

    Level: International

  • 2020

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-06-28

    Organising Institution: St.Mary's College- thootukudi

    Level: National

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-06-17

    Organising Institution: Nehru Institute of Management Studies (NIMS)

    Level: National

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-04-30

    Organising Institution: PRACTICO (Educational Management)

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Using The Capability Approach In Social Enterprise Practice

    Date: 2020-03-06

    Organising Institution: School of management, bannari amman institute of technology.

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Impact of brand equity of fast food chains on purchase intention among Generation Z

    Date: 2020-02-28

    Organising Institution: School of Commerce, JAIN (Deemed To Be University)

    Level: International

  • 2019

    Type of the Program: Conference

    Role: Presenter

    Title: Flash Sale Strategy: A Sustaining Technique of ChineseSmartphones In The Indian Market

    Date: 2019-01-10

    Organising Institution: Salem Sowdeswari College

    Level: National

  • 2018

    Type of the Program: Conference

    Role: Presenter

    Title: E-Business Virtual Worldwide

    Date: 2018-02-01

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Trends of Foreign Direct Investment in India

    Date: 2018-01-24

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Trends of Foreign Direct Investment in India

    Date: 2018-01-24

    Organising Institution: Vivekanandha College of Arts and Science for Women

    Level: National

    Type of the Program: Seminar

    Role: Presenter

    Title: Growth of SMEs: Driving the Growth of Indian Economy

    Date: 2018-01-06

    Organising Institution: Bharathidasan University, Tiruchirapalli.

    Level: International

  • 2017

    Type of the Program: Conference

    Role: Presenter

    Title: Corporate Governance and Tech Innovation

    Date: 2017-09-27

    Organising Institution: Sri Ramakrishna College of Arts and Science College, Coimbatore

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Corporate governance and Technology Innovation

    Date: 2017-09-26

    Organising Institution: SRM University, Kattankulathur.

    Level: International

    Type of the Program: Seminar

    Role: Presenter

    Title: Pros and Cons of Currency Eradication in Banking and Real Estate

    Date: 2017-02-10

    Organising Institution: Nandha Arts and Science College, Erode.

    Level: National

  • 2016

    Type of the Program: Conference

    Role: Presenter

    Title: Sustainable Banking Strategies Adopted by Indian Banks

    Date: 2016-09-28

    Organising Institution: Jamal Mohamed College(Autonomous),Thirichirapalli

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Supply Chain Management in Electronic Environment

    Date: 2016-09-21

    Organising Institution: Hindusthan College of Arts and Science, Coimbatore.

    Level: International

    Type of the Program: Seminar

    Role: Presenter

    Title: Women Entrepreneurship In Micro, Small & Medium Scale Enterprises

    Date: 2016-03-11

    Organising Institution: Bharathidasan university constituent Arts & Science College, Navalurkuttapattu, Srirangam, Tiruchirappalli

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: The perception of Customer Towards E-Commerce and E-Payment

    Date: 2016-02-18

    Organising Institution: MAEER?s MIT School of Management, Pune,

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Digital Marketing

    Date: 2016-02-04

    Organising Institution: GRD Institute of Management, Dr. G R Damodaran College of Science, Coimbatore.

    Level: National

  • 2015

    Type of the Program: Conference

    Role: Presenter

    Title: Tax Evasion and Black Money

    Date: 2015-07-24

    Organising Institution: Sri Kaliswari college (Autonomous).Sivakasi.

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: International and Domestic Finance Market

    Date: 2015-02-20

    Organising Institution: SNR Sons College, Coimbatore.

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Strategies of sustainable Development practices in Green productivity

    Date: 2015-02-17

    Organising Institution: Sri Kaliswari college. Sivakasi.

    Level: National

  • 2014

    Type of the Program: Seminar

    Role: Presenter

    Title: Problems of Banking in Rural Areas

    Date: 2014-12-18

    Organising Institution: Dr. NGP Arts and Science College. Coimbatore.

    Level: National

    Type of the Program: Seminar

    Role: Presenter

    Title: Academic Leadership

    Date: 2014-09-18

    Organising Institution: St Joseph college of Commerce, Bangalore.

    Level: National

  • 2013

    Type of the Program: Conference

    Role: Presenter

    Title: International accounting standards

    Date: 2013-02-22

    Organising Institution: Sri Ganesh School of Business Management,Salem

    Level: International

  • 2012

    Type of the Program: Conference

    Role: Presenter

    Title: Medical Tourism

    Date: 2012-09-15

    Organising Institution: RVS Institute of Management Studies, Coimbatore.

    Level: National

    Type of the Program: Seminar

    Role: Presenter

    Title: Financial Market: Its Types And Roles

    Date: 2012-01-07

    Organising Institution: Bharathidasan University,Department of commerce and financial studies

    Level: International

  • 2011

    Type of the Program: Conference

    Role: Presenter

    Title: Mobile Marketing

    Date: 2011-12-15

    Organising Institution: Institute of Public Enterprise & EGADE Business school, Mexico City, Mexico

    Level: International

    Type of the Program: Seminar

    Role: Presenter

    Title: Farm Loan Facilities &Its Issues To Farmers

    Date: 2011-09-23

    Organising Institution: Dr.NGP Arts and Science College,

    Level: National

    Type of the Program: Seminar

    Role: Presenter

    Title: Brand Resonance

    Date: 2011-09-08

    Organising Institution: SRM University, Chennai.

    Level: National

  • 2010

    Type of the Program: Conference

    Role: Presenter

    Title: Role Of Green Marketing

    Date: 2010-09-24

    Organising Institution: Maharaja Arts And Science College, Coimbatore.

    Level: National

  • 2009

    Type of the Program: Seminar

    Role: Presenter

    Title: Issues Of Employment In Unorganized Sector

    Date: 2009-02-20

    Organising Institution: Gobi Arts &Science College, Gobichettipalayam, Erode.

    Level: National

  • 2021

    Name of the Program: Guest Lecture

    Date: 2021-03-13 00:00:00

    Name of the Institutions: Sri Krishna Arts and Science college

  • gender |

    Audit Programme

    Producer:

    Copyrights:

  • 2022

    Name of Student: MRINMOYEE GHOSH

    Institutions: Christ University

    Month & Year: June 2022

    Name of Student: SNEHA V

    Institutions: Christ University

    Month & Year: June 2022

  • 2021

    Name of Student: NEELAM SHARMA

    Institutions: Christ University

    Month & Year: July 2021

    Name of Student: MONICA JANET CLIFFORD

    Institutions: Christ University

    Month & Year: January 2021

  • 2023

    Name of the Workshop/FDP/Training Programme: ?Empowering Management Scholars: Fostering Research Competencies?

    Name of the Organiser: Assam downtown University

    Level: National

    Role: Participant

    Date: 2023-09-19 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE

    Name of the Organiser: Staff Development College

    Level: Institutional

    Role: Participant

    Date: 2022-12-05 00:00:00

    Name of the Workshop/FDP/Training Programme: OUTCOME BASED EDUCATION

    Name of the Organiser: SHRI KRISHNASWAMY COLLEGE FOR WOMEN

    Level: National

    Role: Participant

    Date: 2022-08-08 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme

    Name of the Organiser: The Center for Education Beyond Curriculum (CEDBEC) and Internal Quality Assurance (IQAC)

    Level: Institutional

    Role: Participant

    Date: 2022-07-06 00:00:00

    Name of the Workshop/FDP/Training Programme: 30M Training on Mail Merge Using Word Processor

    Name of the Organiser: Media Studies & IT Services

    Level: Institutional

    Role: Participant

    Date: 2022-02-17 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Analyzing Market Attractiveness Using Creately

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2021-07-29 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Analysis using SPSS for Research Projects

    Name of the Organiser: Research Shiksha

    Level: International

    Role: Participant

    Date: 2021-07-05 00:00:00

    Name of the Workshop/FDP/Training Programme: Learning to Teach Online

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2021-04-19 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program

    Name of the Organiser: Staff Development College

    Level:

    Role: Participant

    Date: 2021-03-02 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: ?Meta Analysis and Multiple Correspondence Analysis?

    Name of the Organiser: Research Shiksha

    Level: National

    Role: Participant

    Date: 2020-08-01 00:00:00

    Name of the Workshop/FDP/Training Programme: ?Statistical Analysis using SPSS?

    Name of the Organiser: Research Shiksha

    Level: National

    Role: Participant

    Date: 2020-07-24 00:00:00

    Name of the Workshop/FDP/Training Programme: 30M Training on Microsoft Teams,

    Name of the Organiser: Media Studies & IT Services

    Level: Institutional

    Role: Participant

    Date: 2020-07-10 00:00:00

    Name of the Workshop/FDP/Training Programme: ?Structural Equation Modelling using AMOS and SMART PLS? from

    Name of the Organiser: Research Shiksha.

    Level: National

    Role: Participant

    Date: 2020-07-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Digital Media and Marketing Principles

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2020-06-07 00:00:00

    Name of the Workshop/FDP/Training Programme: Finding Purpose and Meaning In Life: Living for What Matters Most

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2020-06-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Moralities of Everyday Life

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2020-05-16 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program

    Name of the Organiser: Academic Staff College

    Level:

    Role: Participant

    Date: 2020-04-22 00:00:00

    Name of the Workshop/FDP/Training Programme: Digital Media and Marketing Principles.

    Name of the Organiser: Coursera (University of Illinois at Urbana-Champaign)

    Level: International

    Role: Participant

    Date: 2020-04-15 00:00:00

    Name of the Workshop/FDP/Training Programme: Marketing in a Digital World

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2020-04-14 00:00:00

  • 2019

    Name of the Workshop/FDP/Training Programme: LaTeX for Research and Document Preparation

    Name of the Organiser: 30M Training, and powered by Media Studies & IT Services

    Level: Institutional

    Role: Participant

    Date: 2019-09-03 00:00:00

    Name of the Workshop/FDP/Training Programme: Innovative Pedagogic Practices

    Name of the Organiser: ACADEMIC STAFF COLLEGE

    Level:

    Role: Participant

    Date: 2019-05-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Orientation Program

    Name of the Organiser: Academic Staff College

    Level:

    Role: Participant

    Date: 2019-01-14 00:00:00

  • 2018

    Name of the Workshop/FDP/Training Programme: Rubric integration in Google Classroom,

    Name of the Organiser: 30M Training, and powered by Media Studies & IT Services

    Level: Institutional

    Role: Participant

    Date: 2018-12-12 00:00:00

    Name of the Workshop/FDP/Training Programme: SPSS : Examining Data, Missing Data and Outliers

    Name of the Organiser: Center for Advanced Research & Training

    Level: Institutional

    Role: Participant

    Date: 2018-07-18 00:00:00

    Name of the Workshop/FDP/Training Programme: Basic Introduction to SPSS

    Name of the Organiser: Center for Advanced Research & Training

    Level: Institutional

    Role: Participant

    Date: 2018-06-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Frontier areas in commerce and curriculum updation

    Name of the Organiser: ACADEMIC STAFF COLLEGE

    Level:

    Role: Participant

    Date: 2018-05-21 00:00:00

  • 2016

    Name of the Workshop/FDP/Training Programme: GOAL SETTING

    Name of the Organiser: SRI KRISHNA ARTS AND SCIENCE COLLEGE

    Level: Institutional

    Role: Participant

    Date: 2016-01-23 00:00:00

  • 2014

    Name of the Workshop/FDP/Training Programme: ETHICAL HACKING

    Name of the Organiser: WEGILANT SINI IIT BOMBAY

    Level: Institutional

    Role: Participant

    Date: 2014-07-11 00:00:00

  • 2013

    Name of the Workshop/FDP/Training Programme: TRAIN THE TRAINERS

    Name of the Organiser: Infosys BPO Ltd

    Level: National

    Role: Participant

    Date: 2013-01-03 00:00:00

  • 2009

    Name of the Workshop/FDP/Training Programme: OFFICE AUTOMATION & NET ACCESS

    Name of the Organiser: SRI KRISHNA ARTS AND SCIENCE COLLEGE

    Level: Institutional

    Role: Participant

    Date: 2009-10-20 00:00:00

    Name of the Workshop/FDP/Training Programme: TRAVERSING AND FINE - TUNING OF RESEARCH PROCESS

    Name of the Organiser: PSG College of Arts and Science

    Level: Regional

    Role: Participant

    Date: 2009-02-12 00:00:00

  • 2023

    Name of the Awards/Achievements/Others: Best Paper Award

    Description: Business, lnnovation and Sustainability in Digital Era

    Organisation: Alliance Ascent College, Alliance University,

    Month/Year: 27 May 2023

  • 2022

    Name of the Awards/Achievements/Others: Best Paper Award

    Description: 'Building Resilience for Sustainable Industry 4.0: A Sociological, Economic, Technological and Managerial Integration'

    Organisation: JAIN (Deemed to be University)

    Month/Year: 06 May 2022

  • 2020

    Name of the Awards/Achievements/Others: BOS EXTERNAL EXPERT

    Description: Syllabus Reviewer for MBA Programme (9 Papers in Human Resource Management Specializations)

    Organisation: Bannari Amman Institute of Technology (BIT)

    Month/Year: 12 February 2020

    Name of the Awards/Achievements/Others: BOS External Expert

    Description: Syllabus reviewer for MBA Programme (revising the syllabus of Advertising and Sales Promotion)

    Organisation: Bannari Amman Institute of Technology (BIT)

    Month/Year: 09 September 2020

  • 2019

    Name of the Awards/Achievements/Others: BOS EXTERNAL EXPERT

    Description: Syllabus Reviewer for MBA Programme (8 Papers in Operations Management and Strategic Management Specializations)

    Organisation: Bannari Amman Institute of Technology (BIT)

    Month/Year: 16 February 2019

  • 2018

    Name of the Awards/Achievements/Others: Staff Sports and Games

    Description: Second Place in Throw ball

    Organisation: Department of Physical Education,Christ.

    Month/Year: 20 December 2018

  • 2017

    Name of the Awards/Achievements/Others: BOS Member

    Description:

    Organisation: Sri Krishna Arts and Science College

    Month/Year: 06 May 2017

    Name of the Awards/Achievements/Others: Life member

    Description:

    Organisation: Indian Commerce Association

    Month/Year: 27 December 2017

    Name of the Awards/Achievements/Others: Conference Coordinator

    Description: National conference on Viral Marketing of Financial services

    Organisation: Sri Krishna Arts and Science College

    Month/Year: 05 January 2017