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Dr. KERENA ANAND

Speciliazation: Marketing
Qualifications: MBA, PhD
Campus: BANGALORE CENTRAL CAMPUS

Educational Details

  • PhD 2019

    PhD

    Visvesvaraya Technological University

  • PG 2005

    MBA

    University of Pune

  • Degree 2002

    BE

    Bangalore University

  • 2024

    Date Of Publication: 09-Jan-2024

    Name of Journal: SAGE Publications: SAGE Business Cases Originals

    Volume No/Issue No/Page No: // -

  • 2023

    Date Of Publication: 16-Jan-2023

    Name of Journal: Vision

    Volume No/Issue No/Page No: 0/0/0 - 0

  • 2021

    Date Of Publication: 25-Dec-2021

    Name of Journal: Journal of Business Management

    Volume No/Issue No/Page No: // -

  • 2020

    Date Of Publication: 03-Feb-2020

    Name of Journal: Business Perspectives and Research

    Volume No/Issue No/Page No: //1 - 8

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: titled Prioritisation of Challenges in OTT Video Platforms: A Multi-Criteria Decision Making Approach

    Date: 2024-04-06

    Organising Institution: RV Institute of Management (RVIM)

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Fashion Clothing Involvement Among Evolving Gender-Oriented Customers

    Date: 2024-03-26

    Organising Institution: Xavier Institute of Management and Entrepreneurship, Chennai

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: The Impact of Affiliate Marketing on Skin Care Products' Purchase Intention

    Date: 2024-03-22

    Organising Institution: SRM Institute of Science and Technology, Chennai

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The Impact of Free Samples on Luxury Perfume Brands: Examining the Purchase Intention

    Date: 2024-03-07

    Organising Institution: Jyothi Nivas College

    Level: National

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: "Personalization in Education Technology Services: Enhancing User Engagement and Sustainability through Tailored Learning Experiences"

    Date: 2023-09-07

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Securing the Future: OTT Platform Strategies for Sustainable Growth

    Date: 2023-09-07

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Role of Brand Activism in Brand Management and its Impact on Customer Purchase Intention

    Date: 2023-03-16

    Organising Institution: Welingkar Institute of Management Development and Research

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model

    Date: 2023-02-24

    Organising Institution: SSN School of Management

    Level: International

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Patriotic Advertising and Millennials in India: An Empirical Investigation

    Date: 2022-01-20

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Compulsive Buying Behaviour of Gamers Post Pandemic through InGame Purchases

    Date: 2022-01-20

    Organising Institution: Christ University

    Level: National

  • 2020

    Type of the Program: Conference

    Role: Presenter

    Title: Tanishq: Brand Activism Gone Wrong?

    Date: 2020-11-20

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Kangana Ranaut: Brand Ambassador or Brand Destroyer

    Date: 2020-11-20

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products

    Date: 2020-01-13

    Organising Institution: Welingkar Institute of Management Development & Research

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Empirical Investigation into Customer Perception Towards Brand Premiumisation

    Date: 2020-01-02

    Organising Institution: IIM Kozhikode

    Level: International

  • 2019

    Type of the Program: Conference

    Role: Presenter

    Title: OLD MONK: The Resurrection of a Heritage Brand

    Date: 2019-08-16

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Parle Products: The Journey of Budget Brand towards Premiumization

    Date: 2019-08-16

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism

    Date: 2019-07-26

    Organising Institution: IIM Indore

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Selling the Past: The Impact of Brand Heritage on Customer Perceived Value

    Date: 2019-07-26

    Organising Institution: IIM Indore

    Level: International

  • 2022

    Name of Student: ANKITA PRITI ROY

    Institutions: Christ University

    Month & Year: October 2022

  • 2021

    Name of Student: Vikram R

    Institutions: Christ University

    Month & Year: June 2021

  • 2020

    Name of Student: Sinduja L

    Institutions: Christ University

    Month & Year: December 2020

  • 2024

    Name of the Workshop/FDP/Training Programme: Demystifying AI and Case Study writing for Business Educators

    Name of the Organiser: SBM- Christ University

    Level: Institutional

    Role: Participant

    Date: 2024-06-01 00:00:00

    Name of the Workshop/FDP/Training Programme: AI Assisted Manuscript Writing

    Name of the Organiser: RV Institute of Management

    Level: National

    Role: Participant

    Date: 2024-04-19 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Short Term Training Program on Data Analysis using MS Excel, IBM SPSS and R

    Name of the Organiser: University of Hyderabad-UGC-Human Resource Development Centre

    Level: International

    Role: Participant

    Date: 2021-06-14 00:00:00

  • 2021

    Name of the Awards/Achievements/Others: Independent Assessor for Social and Development Projects

    Description:

    Organisation: Karnataka Evaluation Authority

    Month/Year: 02 August 2021

  • 2020

    Name of the Awards/Achievements/Others: Best Case Award

    Description: Ninth Annual Conference on Case Studies in association with Emerald Publishing

    Organisation: Centre for Case Research and Development, SBM-Christ University

    Month/Year: 20 November 2020