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Dr. SHIKHA BHAGAT

Speciliazation: Management
Qualifications: MBA, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS

Dr. Shikha Bhagat is an expert in International Business and Marketing. She graduated with a gold medal from Guru Nanak Dev University. Dr. Shikha earned her Ph.D. from Noida International University, specializing in international business. With over 14 years of experience, she has published numerous papers and book chapters. Her work appears in prestigious journals indexed in Scopus and Web of Science. Dr. Shikha regularly participates in academic forums and conferences on global business trends. Her research excellence has earned her Best Paper Awards at international conferences in 2023 and 2024. As an Assistant Professor at Christ University, she is committed to mentoring students. Dr. Shikha emphasizes practical applications and critical thinking in her teaching. She is a member of the International Social Marketing Association. This highlights her active role in global academic and professional communities. Her career reflects a dedication to research, education, and scholarly collaboration.

Educational Details

  • PhD 2017

    PhD

    Noida International University

  • PG 2010

    MBA

    Bharathi Vidyapeeth University

  • Degree 2008

    BBA(CAM)

    Gurunanak Dev University

  • 2024

    Date Of Publication: 15-Apr-2024

    Name of Journal: Indian Journal of Marketing

    Volume No/Issue No/Page No: 54/4/60 - 79

    Date Of Publication: 29-Mar-2024

    Name of Journal: Theoretical and Practical Research in Economic Fields

    Volume No/Issue No/Page No: 15/1/17 - 30

  • 2023

    Date Of Publication: 03-Aug-2023

    Name of Journal: JIMS8M The Journal of Indian Management & Strategy

    Volume No/Issue No/Page No: 28/2/ -

    Date Of Publication: 03-Aug-2023

    Name of Journal: International Journal of Multidisciplinary Research and Technology

    Volume No/Issue No/Page No: //180 - 187

    Date Of Publication: 03-Aug-2023

    Name of Journal: International Journal of Multidisciplinary Research and Technology

    Volume No/Issue No/Page No: 4/8/485 - 494

    Date Of Publication: 01-May-2023

    Name of Journal: Journal of Coastal life Medicine

    Volume No/Issue No/Page No: //939 - 956

    Date Of Publication: 03-Feb-2023

    Name of Journal: Journal of General Management Research

    Volume No/Issue No/Page No: 9/2/55 - 72

  • 2022

    Date Of Publication: 01-Oct-2022

    Name of Journal: Shanlax International of Management

    Volume No/Issue No/Page No: 10/2/70 - 83

  • 2021

    Date Of Publication: 16-Jan-2021

    Name of Journal: International Journal of Computer Applications

    Volume No/Issue No/Page No: 174/12/25 - 31

  • 2020

    Date Of Publication: 05-Dec-2020

    Name of Journal: Indian Journal of Marketing

    Volume No/Issue No/Page No: 50/12/24 - 39

    Date Of Publication: 01-Dec-2020

    Name of Journal: International Journal of Research and Review

    Volume No/Issue No/Page No: 7/11/499 - 508

  • 2018

    Date Of Publication: 08-Sep-2018

    Name of Journal: Indian Journal of Marketing

    Volume No/Issue No/Page No: 48/9/40 - 54

  • 2017

    Date Of Publication: 23-Jun-2017

    Name of Journal: International Journal of Management

    Volume No/Issue No/Page No: 8/3/180 - 189

  • 2016

    Date Of Publication: 10-Oct-2016

    Name of Journal: International Journal of Advanced Scientific Research and Management

    Volume No/Issue No/Page No: 1/10/23 - 29

  • 2024

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2024-10-10

    Organising Institution: Public Relation Society of India, Chennai Chapter

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2024-09-28

    Organising Institution: Public Relations Society of India, Chennai Chapter

    Level: Regional

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2024-04-27

    Organising Institution: Sathyabama Institute of science & Technology

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Navigating Career Decisions In A World Of Economic Flux: How Global Trends Shape Business Students Job Search

    Date: 2024-04-16

    Organising Institution: Kamaraj College

    Level: International

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact

    Date: 2023-11-01

    Organising Institution: EuroMid Academy of Business and Technology

    Level: International

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2023-10-05

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2023-09-15

    Organising Institution: McGraw Hill Education

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement?

    Date: 2023-08-02

    Organising Institution: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Influence of Animated Advertisements on consumer buying behaviour

    Date: 2023-08-02

    Organising Institution: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2023-07-21

    Organising Institution: Sathyabama Institute of Science and Technology

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2023-07-21

    Organising Institution: Sathyabama Institute of Science and Tecjnology

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Customer attitude towards sustainability and its impact on their purchasing decisions

    Date: 2023-02-28

    Organising Institution: Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, India

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2023-02-11

    Organising Institution: Ministry of Culture Govt of India

    Level: National

  • 2022

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2022-12-22

    Organising Institution: McGraw Hill

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption

    Date: 2022-12-16

    Organising Institution: Sai Ram Institute of Management Studies

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework

    Date: 2022-12-16

    Organising Institution: Sai Ram Institute of Management studies

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2022-10-21

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Conference

    Role: Presenter

    Title: Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review

    Date: 2022-10-07

    Organising Institution: Jyothi Nivas College Autonomous

    Level: National

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2022-10-04

    Organising Institution: Mc Graw Hill

    Level: National

  • 2021

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2021-04-08

    Organising Institution: Christ University

    Level: Institutional

  • 2020

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-11-28

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-09-13

    Organising Institution: Christ University

    Level: National

    Type of the Program: Symposium

    Role: Participant

    Title:

    Date: 2020-08-24

    Organising Institution: Christ University

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Brand Centric Transmutation:A way to enhance customers loyalty

    Date: 2020-08-13

    Organising Institution: Bannari Anman Institute of Technology

    Level: International

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2020-08-13

    Organising Institution: Bannari Amman Institute of Technology

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-08-01

    Organising Institution: Christ University

    Level: Institutional

    Type of the Program: Symposium

    Role: Participant

    Title:

    Date: 2020-07-25

    Organising Institution: Christ University

    Level: International

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2020-07-23

    Organising Institution: Christ University

    Level: International

  • 2024

    Name of the Workshop/FDP/Training Programme: Anchor Pricing Strategies

    Name of the Organiser: Enparadigm

    Level: Institutional

    Role: Participant

    Date: 2024-10-14 00:00:00

    Name of the Workshop/FDP/Training Programme: Enhancing Research Activities in Higher Education

    Name of the Organiser: Internal Quality Assurance Cell

    Level:

    Role: Participant

    Date: 2024-09-28 00:00:00

    Name of the Workshop/FDP/Training Programme: GenAI for Educators-Transforming Education

    Name of the Organiser: Centre for Artificial Intelligence

    Level: Institutional

    Role: Participant

    Date: 2024-07-25 00:00:00

    Name of the Workshop/FDP/Training Programme: From Excel to Power BI

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2024-07-10 00:00:00

    Name of the Workshop/FDP/Training Programme: International Business II

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2024-06-04 00:00:00

    Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach

    Name of the Organiser: Christ( Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2024-03-01 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: International Level Virtual Smartphone photography competition 2k23

    Name of the Organiser: Sathyabama Institute of Science and Technology-Department of Visual Communication

    Level: International

    Role: Participant

    Date: 2023-11-18 00:00:00

    Name of the Workshop/FDP/Training Programme: Strategic Plan 2023-2026

    Name of the Organiser: Staff Development College and The Centre for Education Beyond Curriculum

    Level: Institutional

    Role: Participant

    Date: 2023-06-26 00:00:00

    Name of the Workshop/FDP/Training Programme: NATIONAL LEVEL ONLINE QUIZ ON ?TRENDS IN DIGITAL SURVEY AND ANALYSIS TOOLS

    Name of the Organiser: Nesamony Memorial Christian College

    Level: National

    Role: Participant

    Date: 2023-03-07 00:00:00

    Name of the Workshop/FDP/Training Programme: International Level Virtual Smartphone one minute video competition

    Name of the Organiser: Department of Visual Communication

    Level: International

    Role: Participant

    Date: 2023-02-18 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE

    Name of the Organiser: Staff Development College

    Level: Institutional

    Role: Participant

    Date: 2022-12-05 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme 1-2022

    Name of the Organiser: The Centre of Education Beyond Curriculum & IQAC

    Level: Institutional

    Role: Participant

    Date: 2022-07-06 00:00:00

    Name of the Workshop/FDP/Training Programme: RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education

    Name of the Organiser: Christ(Deemed to be University)

    Level:

    Role: Participant

    Date: 2022-05-30 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: ?The Art of Doing Research?

    Name of the Organiser: Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia

    Level: International

    Role: Participant

    Date: 2021-07-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Ouriginal

    Name of the Organiser: 30M Training in association with Teaching Learning Enhancement Cell

    Level: Institutional

    Role: Participant

    Date: 2021-06-21 00:00:00

    Name of the Workshop/FDP/Training Programme: "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING?

    Name of the Organiser: SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE

    Level: National

    Role: Participant

    Date: 2021-06-21 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme

    Name of the Organiser: Christ(Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2021-06-16 00:00:00

    Name of the Workshop/FDP/Training Programme: Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS

    Name of the Organiser: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

    Level: National

    Role: Participant

    Date: 2021-06-15 00:00:00

    Name of the Workshop/FDP/Training Programme: Hybrid Teaching

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2021-03-02 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS?

    Name of the Organiser: Department of MBA

    Level: Regional

    Role: Participant

    Date: 2020-11-24 00:00:00

    Name of the Workshop/FDP/Training Programme: Statistical Analysis using R

    Name of the Organiser: School of Business and Management

    Level: Institutional

    Role: Participant

    Date: 2020-07-13 00:00:00

    Name of the Workshop/FDP/Training Programme: Say no to depression

    Name of the Organiser: Vishwas- Guidance & counselling Center Jain(Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2020-07-11 00:00:00

    Name of the Workshop/FDP/Training Programme: Microsoft teams

    Name of the Organiser: 30 M Training powered by Media studies & IT services

    Level: Institutional

    Role: Participant

    Date: 2020-07-09 00:00:00

    Name of the Workshop/FDP/Training Programme: Being a Super teacher

    Name of the Organiser: Bannari Amman Institute of Technology

    Level: National

    Role: Participant

    Date: 2020-07-06 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2020-04-22 00:00:00

    Name of the Workshop/FDP/Training Programme: Marketing Analytics

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2020-04-14 00:00:00

  • 2019

    Name of the Workshop/FDP/Training Programme: Orientation Program

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2019-08-05 00:00:00

    Name of the Workshop/FDP/Training Programme: QIP

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2019-05-20 00:00:00

  • 2024

    Name of the Awards/Achievements/Others: India Inspires State Level Quiz Competition

    Description:

    Organisation: DISHA BHARAT

    Month/Year: 03 October 2024

  • 2023

    Name of the Awards/Achievements/Others: Best Paper Award-Influence Of Animated Advertisements On Consumer Buying Behaviour

    Description: 1st Best Research Paper - STRATEGY AND INNOVATION TRACK for the paper titled-Influence Of Animated Advertisements On Consumer Buying Behaviour

    Organisation: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE

    Month/Year: 03 August 2023

  • 2020

    Name of the Awards/Achievements/Others: E-Quiz on marketing

    Description: Successfully attemped the online quiz and secured 80% marks

    Organisation: St.Joseph College

    Month/Year: 14 July 2020