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Dr. MALLIKA SANKAR M

Speciliazation: Management
Qualifications: MBA, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS

Educational Details

  • PhD 2018

    PhD

    Bharathiar University

  • PG 2009

    MBA

    Pondicherry University

  • Degree 1996

    BA

    Mahatma Gandhi University

  • Periodicity | Bimonthly

    The impact of Price Sensitivity on Purchase Intention: Signals from Gen Z

    Name of Periodical | Marketing Mastermind- IUP Publications

  • 2022

    Date Of Publication: 01-Jul-2022

    Name of Journal: Empirical Economics Letters

    Volume No/Issue No/Page No: 21/2/ -

  • 2021

    Date Of Publication: 24-Dec-2021

    Name of Journal: NIU International Journal of Human Rights

    Volume No/Issue No/Page No: 8/III/302 - 308

    Date Of Publication: 02-Aug-2021

    Name of Journal: Marketing Master Mind

    Volume No/Issue No/Page No: XVIII/4/33 - 43

    Date Of Publication: 07-Jun-2021

    Name of Journal: Journal of the Maharaja Sayajirao University of Baroda

    Volume No/Issue No/Page No: 55/1(VII)/124 - 130

    Date Of Publication: 01-Jun-2021

    Name of Journal: Educational Resurgence Journal

    Volume No/Issue No/Page No: 3/Special issue/160 - 164

    Date Of Publication: 01-Jun-2021

    Name of Journal: Wesleyan Journal of Research

    Volume No/Issue No/Page No: 14/1(XXIX)/1 - 10

    Date Of Publication: 27-May-2021

    Name of Journal: Utkal Historical Research Journal

    Volume No/Issue No/Page No: 34/XXII/147 - 164

  • 2020

    Date Of Publication: 30-Jun-2020

    Name of Journal: Atna Journal of Tourism Studies

    Volume No/Issue No/Page No: 15/1/ -

  • 2016

    Date Of Publication: 15-Jun-2016

    Name of Journal: Primax International Journal of Human Resources

    Volume No/Issue No/Page No: 3/2/33 - 43

    Date Of Publication: 13-May-2016

    Name of Journal: Sumedha Journal of Management

    Volume No/Issue No/Page No: 5/1/118 - 128

  • 2024

    Type of the Program: Seminar

    Role: Presenter

    Title: Sustainable Entrepreneurship: Unlocking potential through the scope of Digital Content Marketing

    Date: 2024-01-22

    Organising Institution: Indian Institute of Management, Sambalpur

    Level: International

  • 2023

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2023-07-10

    Organising Institution: International Association for Media and Communication Research (IAMCR)

    Level: International

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2023-07-10

    Organising Institution: International Association for Media and Communication Research (IAMCR)

    Level: International

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2023-07-10

    Organising Institution: International Association for Media and Communication Research (IAMCR)

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru

    Date: 2023-06-09

    Organising Institution: Indian Institute of Management, Indore

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Audio Branding in the Digital Era: Mediating Effect of Sonic Logo on Willingness to Pay

    Date: 2023-06-09

    Organising Institution: Indian Institute of Management, Indore

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Exploring the Antecedents and Motivations of Impulsive Fast Fashion Buying Behaviour among Indian Consumers: The Role of Online Fashion Consciousness, Materialism, and Age as Moderator

    Date: 2023-06-09

    Organising Institution: Indian Institute of Management, Indore

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The Effects of Hedonism, Materialism, and Sustainability Orientation on Indian Luxury Buyers' Post-Purchase Guilt

    Date: 2023-06-09

    Organising Institution: Indian Institute of Management, Indore

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: A Study on Color Psychology Branding: Evidence from Body Care Products

    Date: 2023-06-09

    Organising Institution: Indian Institute of Management, Indore

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Exploring the role of Digital Content Marketing in Marketing Practices

    Date: 2023-04-14

    Organising Institution: IIM Bodh Gaya and School of Business, Economics, and Law, Gothenburg University, Sweden

    Level: International

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2023-04-04

    Organising Institution: Rajagiri College of Social Science and Rajagiri Business School

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru

    Date: 2023-04-03

    Organising Institution: Rajagiri College of Social Science and Rajagiri Business School

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The Impact of Sustainability Orientation, Materialism, and Hedonism on Post-Purchase Guilt in Indian Luxury Consumers

    Date: 2023-04-03

    Organising Institution: Rajagiri College of Social Science and Rajagiri Business School

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Sustainability v/s. Brand Appeal in the Indian Luxury Apparel Market

    Date: 2023-04-03

    Organising Institution: Rajagiri College of Social Science and Rajagiri Business School

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Evaluating the Significance of Brand Heritage among Fashion-Based Luxury Brands with respect to Perceived Customer Value in Urban Bangalore

    Date: 2023-04-03

    Organising Institution: Rajagiri College of Social Science and Rajagiri Business School

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector.

    Date: 2023-04-03

    Organising Institution: Rajagiri College of Social Science and Rajagiri Business School

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Redefining Organisational Sustainability Through Revamping Digital Capital

    Date: 2023-02-06

    Organising Institution: Ahlia University, Manama - Bahrain

    Level: International

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Affinity Towards Positive and Negative News: A Critique View

    Date: 2022-09-10

    Organising Institution: SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH

    Level: International

    Type of the Program: Seminar

    Role: Keynote Speaker

    Title: Leading beyond Pandemic - Developing Resilience, Realignment and Reinvention in Business

    Date: 2022-06-25

    Organising Institution: ST. FRANCIS DE SALES COLLEGE

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Blockchain Technology in Indian Banking Sector: A conceptual overview

    Date: 2022-02-25

    Organising Institution: International School of Management Excellence

    Level: International

  • 2021

    Type of the Program: Conference

    Role: Presenter

    Title: Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning

    Date: 2021-10-08

    Organising Institution: Binary University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Goals of Feminism over the Decades ? A Theoretical Impression

    Date: 2021-09-30

    Organising Institution: The Oxford College of Business Management

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: A Post Pandemic Outlook on Technology Induced Travel

    Date: 2021-08-06

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values

    Date: 2021-07-31

    Organising Institution: Apolo Arts and Science College, Chennai

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Ambush Marketing in Sports Events: A Conceptual Overview

    Date: 2021-05-08

    Organising Institution: Presidency University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices

    Date: 2021-04-27

    Organising Institution: Central University of Tamil Nadu

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z

    Date: 2021-04-22

    Organising Institution: Adhiyamaan College of Engineering (Autonomous)

    Level: National

    Type of the Program: Conference

    Role: Presenter

    Title: Online education during COVID-19 pandemic - challenges and best practices for online teaching

    Date: 2021-04-20

    Organising Institution: Dr. D.Y. Patil College of Education

    Level: International

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2021-04-19

    Organising Institution: Loyola College (Autonomous)

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector

    Date: 2021-04-19

    Organising Institution: Loyola College (Autonomous)

    Level: International

    Type of the Program: Seminar

    Role: Keynote Speaker

    Title: HR in the age of Disruptions

    Date: 2021-03-26

    Organising Institution: Mar Ivanios College

    Level: International

  • 2020

    Type of the Program: Conference

    Role: Presenter

    Title: A conceptual study on changing goals of feminism over the decades

    Date: 2020-01-23

    Organising Institution: Marian International Institute of Management

    Level: International

  • 2013

    Type of the Program: Conference

    Role: Participant

    Title:

    Date: 2013-01-10

    Organising Institution: Berchmans Institute of Management Studies, S B College, Changanassery

    Level: National

  • 2010

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2010-12-20

    Organising Institution: Saintgits Institute of Management

    Level: National

  • 2021

    Name of the Program: National Webinar

    Date: 2021-11-13 00:00:00

    Name of the Institutions: Carmel College

    Name of the Program: Expert Session

    Date: 2021-11-09 00:00:00

    Name of the Institutions: Allama Iqbal Institute of Management

    Name of the Program: Webinar

    Date: 2021-08-14 00:00:00

    Name of the Institutions: International School of Management Excellence

    Name of the Program: Webinar

    Date: 2021-02-27 00:00:00

    Name of the Institutions: Karpagam Academy of higher education (Deemed to be University)

    Name of the Program: INFINITY 2021

    Date: 2021-01-12 00:00:00

    Name of the Institutions: St. Francis De Sales College

  • 2020

    Name of the Program: Workshop on Practical Insights to Business Analytics

    Date: 2020-10-15 00:00:00

    Name of the Institutions: Kochi Business School

  • 2019

    Name of the Program: Expert Session

    Date: 2019-10-14 00:00:00

    Name of the Institutions: Mangalam College of Engineering

  • 2018

    Name of the Program: One day seminar

    Date: 2018-11-30 00:00:00

    Name of the Institutions: Ettumanoorappan College

    Name of the Program: Induction and orientation program

    Date: 2018-08-29 00:00:00

    Name of the Institutions: Saintgits College of Applied Sciences

    Name of the Program: Induction and orientation program

    Date: 2018-06-26 00:00:00

    Name of the Institutions: Saintgits College of Applied Sciences

  • 2017

    Name of the Program: Expert Session

    Date: 2017-07-05 00:00:00

    Name of the Institutions: Saintgits College of Applied Sciences

  • 2023

    Name of Student: SOUMITRA SINGHA

    Institutions: Christ University

    Month & Year: July 2023

  • 2022

    Name of Student: LAKSHMI RAJ

    Institutions: Christ University

    Month & Year: May 2022

    Name of Student: JAIS V THOMAS

    Institutions: Christ University

    Month & Year: January 2022

  • External

    Empowering the Unorganized Sector: Assessing the Impact of Pradhan Mantri Mudra Yojana on Financial Inclusion and Economic Growth in the North East Region of India

    Investigator(s) :

    Sponsors: ICSSR

  • 2022

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme

    Name of the Organiser: Presidency College, Bangalore

    Level: National

    Role: Invited Resource Person/Trainer

    Date: 2022-04-25 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" -

    Name of the Organiser: ALL INDIA COUNCIL FOR TECHNICAL EDUCATION

    Level: National

    Role: Invited Resource Person/Trainer

    Date: 2021-12-02 00:00:00

    Name of the Workshop/FDP/Training Programme: Structural Equation Model using AMOS

    Name of the Organiser: S S Jain College for Women

    Level: National

    Role: Participant

    Date: 2021-08-30 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Programme I - 2021

    Name of the Organiser: Centre for Education Beyond Curriculum

    Level: Institutional

    Role: Participant

    Date: 2021-06-16 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Analytics in Business Decesions

    Name of the Organiser: St. Joseph's College of Engineering

    Level: National

    Role: Participant

    Date: 2021-06-16 00:00:00

    Name of the Workshop/FDP/Training Programme: Foundations of Everyday Leadership

    Name of the Organiser: University of Illinois at Urbana-Champaign

    Level: Institutional

    Role: Presenter

    Date: 2021-05-10 00:00:00

    Name of the Workshop/FDP/Training Programme: International Faculty Development Program on Research Methodology and Scientific Tools

    Name of the Organiser: B K Birla Institute of Engineering & Technology

    Level: International

    Role: Participant

    Date: 2021-04-13 00:00:00

    Name of the Workshop/FDP/Training Programme: Hypothesis Testing Using Non-Parametric Tests in SPSS

    Name of the Organiser: Christ University

    Level: Institutional

    Role: Participant

    Date: 2021-03-17 00:00:00

    Name of the Workshop/FDP/Training Programme: Workshop on Qualitative Data Analysis using NVivo12

    Name of the Organiser: Christ (Deemed to be University)

    Level: National

    Role: Participant

    Date: 2021-02-27 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: Statistical Analysis Using R

    Name of the Organiser: Christ University

    Level: Institutional

    Role: Participant

    Date: 2020-07-13 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP on "Being a Super Teacher"

    Name of the Organiser: Bannari Amman Institute of Technology

    Level: National

    Role: Participant

    Date: 2020-07-06 00:00:00

    Name of the Workshop/FDP/Training Programme: International Faculty Development Program on "Teachers Leadership Quality in Higher Education"

    Name of the Organiser: Sairam Institute of Management Studies

    Level: International

    Role: Participant

    Date: 2020-06-24 00:00:00

    Name of the Workshop/FDP/Training Programme: Introduction to Business Analytics: Communicating with Data

    Name of the Organiser: University of Illinois at Urbana-Champaign

    Level: Institutional

    Role: Participant

    Date: 2020-05-01 00:00:00

  • 2019

    Name of the Workshop/FDP/Training Programme: Innovative Methods in Teaching & Research Orientation for Beginners

    Name of the Organiser: Marian International Institute of Management, Kuttikkanam

    Level: National

    Role: Participant

    Date: 2019-02-07 00:00:00

  • 2017

    Name of the Workshop/FDP/Training Programme: Recalibrating the Management Education Eco System of Kerala

    Name of the Organiser: Xavier Institute of Management & Entrepreneurship, Kochi

    Level: National

    Role: Participant

    Date: 2017-06-09 00:00:00

  • 2016

    Name of the Workshop/FDP/Training Programme: Structural Equation Modeling (SEM)

    Name of the Organiser: BASELIUS COLLEGE, KOTTAYAM

    Level: National

    Role: Participant

    Date: 2016-05-30 00:00:00

    Name of the Workshop/FDP/Training Programme: Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II)

    Name of the Organiser: CHRIST UNIVERSITY

    Level: National

    Role: Participant

    Date: 2016-05-13 00:00:00

  • 2015

    Name of the Workshop/FDP/Training Programme: Statistical Tools for Research

    Name of the Organiser: Sree Narayana Gurukulam College of Engineering

    Level: Regional

    Role: Participant

    Date: 2015-03-26 00:00:00

    Name of the Workshop/FDP/Training Programme: QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS

    Name of the Organiser: CHRIST UNIVERSITY

    Level: National

    Role: Participant

    Date: 2015-01-26 00:00:00

  • 2012

    Name of the Workshop/FDP/Training Programme: RESEARCH METHODS AND DATA ANALYSIS USING SPSS

    Name of the Organiser: MUSALIAR INSTITUTE OF MANAGEMENT

    Level: National

    Role: Participant

    Date: 2012-08-16 00:00:00

    Name of the Workshop/FDP/Training Programme: Management Teacher-2015 - New Age Teacher

    Name of the Organiser: Association of Indian Management Schools

    Level: National

    Role: Participant

    Date: 2012-07-12 00:00:00

  • 2011

    Name of the Workshop/FDP/Training Programme: Research Methodology and Data Analysis

    Name of the Organiser: Institute for Competency Advancement of Teachers

    Level: National

    Role: Participant

    Date: 2011-04-27 00:00:00

  • 2024

    Applicants: MALLIKA SANKAR M

    Title: Questionnaire on deciphering the role of the digital divide among allopathic healthcare professionals in the understanding of digital congruence.

    Date Published: 2024-03-13 00:00:00