Dr. Manikandan MKM is an expert in management education with over 20 years of experience. He is an Assistant Professor at the School of Business and Management, Christ University. His areas of expertise include Retailer Branding, Consumer Behaviour, and Healthcare Services. Dr. Manikandan holds a PhD from Anna University and an MBA from Madurai Kamaraj University. His research, published in Scopus-indexed journals, covers Private Label Brands, Perceived Risks, and Industry 4.0 technologies. He has developed innovative courses such as Healthcare Services Management and Basics of Service Business. Dr. Manikandan is currently designing a MOOC on Marketing and AI. He has been a keynote speaker at conferences on Social Entrepreneurship and Sustainable Development. He also has a strong industry background, having worked with Sun Pharmaceuticals. Dr. Manikandan actively contributes to shaping future business leaders. He is committed to fostering a cohesive Indian society through his educational efforts. In the digital age, Dr. Manikandan believes in adapting quickly to change. He emphasizes the importance of domain-based and project-based expertise in the evolving learning process.
Anna University Chennai
Madurai Kamaraj University
The Tamilnadu Dr MGR Medical University
Name of Periodical | Marketing Mastermind
Date Of Publication: 10-Feb-2024
Name of Journal: Psychological Reports
Volume No/Issue No/Page No: // -
Date Of Publication: 30-Oct-2023
Name of Journal: Pharma Times
Volume No/Issue No/Page No: 55/10/15 - 17
Date Of Publication: 20-Oct-2022
Name of Journal: Asia-Pacific Journal of Health Management
Volume No/Issue No/Page No: 17/2/58 - 65
Date Of Publication: 01-May-2022
Name of Journal: ECS Transactions
Volume No/Issue No/Page No: 107/1/ -
Date Of Publication: 01-May-2022
Name of Journal: ECS Transactions
Volume No/Issue No/Page No: 107/1/ -
Date Of Publication: 01-Mar-2022
Name of Journal: Shodh Samhita
Volume No/Issue No/Page No: VIII/1 (IV)/143 - 154
Date Of Publication: 09-Mar-2020
Name of Journal: Journal of Indian Business Research
Volume No/Issue No/Page No: 12/1/133 - 150
Date Of Publication: 03-Jun-2019
Name of Journal: International Journal of Management and Social Sciences
Volume No/Issue No/Page No: 8/2.6/19 - 22
Date Of Publication: 06-May-2019
Name of Journal: DJAME Journal of Management Research
Volume No/Issue No/Page No: 1/1/29 - 35
Date Of Publication: 01-Dec-2016
Name of Journal: South Asian Journal of Business and Management Cases
Volume No/Issue No/Page No: 5/2/181 - 188
Date Of Publication: 03-Oct-2016
Name of Journal: Asian Journal of Research in Social Sciences and Humanities
Volume No/Issue No/Page No: 6/10/1507 - 1515
Date Of Publication: 01-Jun-2016
Name of Journal: Asian Journal of Research in Social Sciences and Humanities
Volume No/Issue No/Page No: 3/8/533 - 546
Date Of Publication: 23-Sep-2013
Name of Journal: International Journal of Marketing and Technology
Volume No/Issue No/Page No: 2/6/158 - 166
Date Of Publication: 09-Sep-2013
Name of Journal: Ushus-Journal of Business Management
Volume No/Issue No/Page No: 12/4/105 - 114
Date Of Publication: 01-Jun-2012
Name of Journal: IUP Journal of Brand Management
Volume No/Issue No/Page No: 9/2/64 - 77
Type of the Program: Conference
Role: Presenter
Title: Perceived Psychological Risks-Mediating Role of Retailer Equity
Date: 2024-01-30
Organising Institution: IIM Shillong
Level: International
Type of the Program: Conference
Role: Presenter
Title: Antecedents of Patriotic Brand Image and Association with Brand Loyalty- A Conceptual Framework
Date: 2023-10-05
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Keynote Speaker
Title: Social Entrepreneurship and Sustainable Development
Date: 2023-03-30
Organising Institution: Arulmigu PalaniAndavar Arts College for Women
Level: National
Type of the Program: Conference
Role: Presenter
Title: Influence of Mindfulness on Game Addiction-Mediating Role of Emotional Control
Date: 2022-02-05
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Gender as a predictor in the perception of sexual harassment definition
Date: 2021-11-29
Organising Institution: SPAST Foundation and Other International Universities including /Christ (Deemed to be University)
Level: International
Type of the Program: Conference
Role: Presenter
Title: Student Engagement Methods and Assessments-A Systematic Review
Date: 2021-08-25
Organising Institution: Kumaraguru College of Technology, Coimbatore and Prince Saddam Bin Abdulaziz University, Kingdom of Saudi Arabia
Level: International
Type of the Program: Conference
Role: Presenter
Title: Telemedicine- Emergence of the New Digital Healthcare Platform
Date: 2021-08-06
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: General Health and Job Involvement -Mediatory Role of Social Dysfunction
Date: 2021-08-05
Organising Institution: ISBR Business School
Level: International
Type of the Program: Conference
Role: Presenter
Title: Assessing the Capacity Utilization Strategic Options in Manufacturing Firms
Date: 2021-08-05
Organising Institution: ISBR Business School
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2021-04-09
Organising Institution: Jyothi Engineering College, Thrissur, Kerala
Level: International
Name of the Program: Two Days Skill Enhancement Program on Entrepreneurship
Date: 2020-07-19 00:00:00
Name of the Institutions: Arulmigu PalaniAndavar Arts College, Palani
Name of Student: SAMRAT DAS
Institutions: Christ University
Month & Year: August 2021
Name of the Workshop/FDP/Training Programme: Supply Chain Manangement for E-Commerce
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2024-08-12 00:00:00
Name of the Workshop/FDP/Training Programme: Microsoft POWERBI Desktop for Business Intelligence
Name of the Organiser: UDEMY
Level: International
Role: Participant
Date: 2024-06-14 00:00:00
Name of the Workshop/FDP/Training Programme: Digital Learning Playbook
Name of the Organiser: IIMBX
Level: National
Role: Participant
Date: 2024-04-13 00:00:00
Name of the Workshop/FDP/Training Programme: FAculty Development Program on Advancing Teaching Excellence
Name of the Organiser: IIMBX
Level: National
Role: Participant
Date: 2024-04-12 00:00:00
Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development
Name of the Organiser: Centre for Digital Learning- CHRIST (Deemed to be University)
Level: Institutional
Role: Participant
Date: 2024-03-11 00:00:00
Name of the Workshop/FDP/Training Programme: FDP I
Name of the Organiser: CHRIST (Deemed to be University)
Level: Institutional
Role: Participant
Date: 2023-06-26 00:00:00
Name of the Workshop/FDP/Training Programme: Qualitative Research Methods for Health Sciences
Name of the Organiser: National Institute of Mental Health and Neurosciences
Level: National
Role: Participant
Date: 2023-06-15 00:00:00
Name of the Workshop/FDP/Training Programme: Online International Professional Development Program
Name of the Organiser: Patrician College of Arts and Science
Level: International
Role: Participant
Date: 2023-06-06 00:00:00
Name of the Workshop/FDP/Training Programme: Quality Improvement Program 2022
Name of the Organiser: CHRIST (Deemed to be University)
Level:
Role: Participant
Date: 2022-05-30 00:00:00
Name of the Workshop/FDP/Training Programme: Offline Orientation Program
Name of the Organiser: Christ University
Level:
Role: Participant
Date: 2021-12-07 00:00:00
Name of the Workshop/FDP/Training Programme: NEP implementation in Management Schools
Name of the Organiser: School of Business and Management
Level: Institutional
Role: Participant
Date: 2021-11-18 00:00:00
Name of the Workshop/FDP/Training Programme: International Faculty Development Programme (FDP)
Name of the Organiser: Jyothi Engineering College, Christ (Deemed to be University), Pelita Bangsa University Indonesia
Level: International
Role: Participant
Date: 2021-07-12 00:00:00
Name of the Workshop/FDP/Training Programme: Ouriginal
Name of the Organiser: 30M Training and Teaching Learning Enhancement Cell CHRIST University,
Level:
Role: Participant
Date: 2021-06-21 00:00:00
Name of the Workshop/FDP/Training Programme: Faculty Development Program I - 2021 CEDBEC
Name of the Organiser: Christ (Deemed to be University)
Level: Institutional
Role: Participant
Date: 2021-06-16 00:00:00
Name of the Workshop/FDP/Training Programme: Nuances of Scientic Research
Name of the Organiser: CHRIST (Deemed to be University), Pune Lavasa Campus and Centre for Research, CHRIST (Deemed to be University), Bangalore.
Level:
Role: Participant
Date: 2021-05-18 00:00:00
Name of the Workshop/FDP/Training Programme: Hybrid Teaching
Name of the Organiser: Staff Development College, Christ (Deemed to be University)
Level:
Role: Participant
Date: 2021-03-02 00:00:00
Name of the Workshop/FDP/Training Programme: Orientation Program
Name of the Organiser: Staff Development College, Christ (Deemed to be University)
Level:
Role: Participant
Date: 2020-11-02 00:00:00
Name of the Workshop/FDP/Training Programme: Orientation Program
Name of the Organiser: Christ University- Staff Development College
Level:
Role: Participant
Date: 2020-11-02 00:00:00
Name of the Workshop/FDP/Training Programme: Blockchain Basics
Name of the Organiser: Coursera- University of Buffalo
Level: Institutional
Role: Participant
Date: 2020-09-01 00:00:00
Name of the Workshop/FDP/Training Programme: Blockchain Oppourtunity Analysis
Name of the Organiser: Coursera- INSEAD
Level: Institutional
Role: Participant
Date: 2020-09-01 00:00:00
Name of the Workshop/FDP/Training Programme: Finance for Everyone-Value
Name of the Organiser: Coursera-McMaster University
Level: Institutional
Role: Participant
Date: 2020-08-18 00:00:00
Name of the Awards/Achievements/Others: Academic Expert-Board of Studies
Description: Resource Person as Academic Expert Board of Studies at Rathinavel Subramaniam College of Arts and Science, Coimbatore
Organisation: RVS College of Arts and Science
Month/Year: 13 June 2023
Name of the Awards/Achievements/Others: Academic Expert- Board of Studies - MBA Department
Description: Appointed as Member Board of Studies MBA at RVS Institute of Management Studies and Research under RVS College of Arts and Science (Autonomous), Coimbatore for a period of three years
Organisation: RVS College of Arts and Science, Coimbatore
Month/Year: 24 June 2022
Address
Dharmaram College Post, Hosur Road, Bengaluru – 560029, Karnataka, India
Telephone
+91 804012 9100 / 9600
Send us a Fax
40129000
Mail Us At
mail@christuniversity.in