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Dr. MANIKANDAN M K M

Speciliazation: Management
Qualifications: MBA, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS

Dr. Manikandan MKM is an expert in management education with over 20 years of experience. He is an Assistant Professor at the School of Business and Management, Christ University. His areas of expertise include Retailer Branding, Consumer Behaviour, and Healthcare Services. Dr. Manikandan holds a PhD from Anna University and an MBA from Madurai Kamaraj University. His research, published in Scopus-indexed journals, covers Private Label Brands, Perceived Risks, and Industry 4.0 technologies. He has developed innovative courses such as Healthcare Services Management and Basics of Service Business. Dr. Manikandan is currently designing a MOOC on Marketing and AI. He has been a keynote speaker at conferences on Social Entrepreneurship and Sustainable Development. He also has a strong industry background, having worked with Sun Pharmaceuticals. Dr. Manikandan actively contributes to shaping future business leaders. He is committed to fostering a cohesive Indian society through his educational efforts. In the digital age, Dr. Manikandan believes in adapting quickly to change. He emphasizes the importance of domain-based and project-based expertise in the evolving learning process.

Educational Details

  • PhD 2018

    PhD

    Anna University Chennai

  • PG 2000

    MBA

    Madurai Kamaraj University

  • Degree 1998

    BPharm

    The Tamilnadu Dr MGR Medical University

  • Periodicity | Monthly

    The Making of a Resilient Brand

    Name of Periodical | Marketing Mastermind

  • 2024

    Date Of Publication: 10-Feb-2024

    Name of Journal: Psychological Reports

    Volume No/Issue No/Page No: // -

  • 2023

    Date Of Publication: 30-Oct-2023

    Name of Journal: Pharma Times

    Volume No/Issue No/Page No: 55/10/15 - 17

  • 2022

    Date Of Publication: 20-Oct-2022

    Name of Journal: Asia-Pacific Journal of Health Management

    Volume No/Issue No/Page No: 17/2/58 - 65

    Date Of Publication: 01-May-2022

    Name of Journal: ECS Transactions

    Volume No/Issue No/Page No: 107/1/ -

    Date Of Publication: 01-May-2022

    Name of Journal: ECS Transactions

    Volume No/Issue No/Page No: 107/1/ -

    Date Of Publication: 01-Mar-2022

    Name of Journal: Shodh Samhita

    Volume No/Issue No/Page No: VIII/1 (IV)/143 - 154

  • 2020

    Date Of Publication: 09-Mar-2020

    Name of Journal: Journal of Indian Business Research

    Volume No/Issue No/Page No: 12/1/133 - 150

  • 2019

    Date Of Publication: 03-Jun-2019

    Name of Journal: International Journal of Management and Social Sciences

    Volume No/Issue No/Page No: 8/2.6/19 - 22

    Date Of Publication: 06-May-2019

    Name of Journal: DJAME Journal of Management Research

    Volume No/Issue No/Page No: 1/1/29 - 35

  • 2016

    Date Of Publication: 01-Dec-2016

    Name of Journal: South Asian Journal of Business and Management Cases

    Volume No/Issue No/Page No: 5/2/181 - 188

    Date Of Publication: 03-Oct-2016

    Name of Journal: Asian Journal of Research in Social Sciences and Humanities

    Volume No/Issue No/Page No: 6/10/1507 - 1515

    Date Of Publication: 01-Jun-2016

    Name of Journal: Asian Journal of Research in Social Sciences and Humanities

    Volume No/Issue No/Page No: 3/8/533 - 546

  • 2013

    Date Of Publication: 23-Sep-2013

    Name of Journal: International Journal of Marketing and Technology

    Volume No/Issue No/Page No: 2/6/158 - 166

    Date Of Publication: 09-Sep-2013

    Name of Journal: Ushus-Journal of Business Management

    Volume No/Issue No/Page No: 12/4/105 - 114

  • 2012

    Date Of Publication: 01-Jun-2012

    Name of Journal: IUP Journal of Brand Management

    Volume No/Issue No/Page No: 9/2/64 - 77

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: Perceived Psychological Risks-Mediating Role of Retailer Equity

    Date: 2024-01-30

    Organising Institution: IIM Shillong

    Level: International

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Antecedents of Patriotic Brand Image and Association with Brand Loyalty- A Conceptual Framework

    Date: 2023-10-05

    Organising Institution: Christ University

    Level: International

    Type of the Program: Seminar

    Role: Keynote Speaker

    Title: Social Entrepreneurship and Sustainable Development

    Date: 2023-03-30

    Organising Institution: Arulmigu PalaniAndavar Arts College for Women

    Level: National

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Influence of Mindfulness on Game Addiction-Mediating Role of Emotional Control

    Date: 2022-02-05

    Organising Institution: Christ University

    Level: International

  • 2021

    Type of the Program: Conference

    Role: Presenter

    Title: Gender as a predictor in the perception of sexual harassment definition

    Date: 2021-11-29

    Organising Institution: SPAST Foundation and Other International Universities including /Christ (Deemed to be University)

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Student Engagement Methods and Assessments-A Systematic Review

    Date: 2021-08-25

    Organising Institution: Kumaraguru College of Technology, Coimbatore and Prince Saddam Bin Abdulaziz University, Kingdom of Saudi Arabia

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Telemedicine- Emergence of the New Digital Healthcare Platform

    Date: 2021-08-06

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: General Health and Job Involvement -Mediatory Role of Social Dysfunction

    Date: 2021-08-05

    Organising Institution: ISBR Business School

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Assessing the Capacity Utilization Strategic Options in Manufacturing Firms

    Date: 2021-08-05

    Organising Institution: ISBR Business School

    Level: International

    Type of the Program: Conference

    Role: Co-presenter

    Title:

    Date: 2021-04-09

    Organising Institution: Jyothi Engineering College, Thrissur, Kerala

    Level: International

  • 2020

    Name of the Program: Two Days Skill Enhancement Program on Entrepreneurship

    Date: 2020-07-19 00:00:00

    Name of the Institutions: Arulmigu PalaniAndavar Arts College, Palani

  • 2021

    Name of Student: SAMRAT DAS

    Institutions: Christ University

    Month & Year: August 2021

  • 2024

    Name of the Workshop/FDP/Training Programme: Supply Chain Manangement for E-Commerce

    Name of the Organiser: Coursera

    Level: International

    Role: Participant

    Date: 2024-08-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Microsoft POWERBI Desktop for Business Intelligence

    Name of the Organiser: UDEMY

    Level: International

    Role: Participant

    Date: 2024-06-14 00:00:00

    Name of the Workshop/FDP/Training Programme: Digital Learning Playbook

    Name of the Organiser: IIMBX

    Level: National

    Role: Participant

    Date: 2024-04-13 00:00:00

    Name of the Workshop/FDP/Training Programme: FAculty Development Program on Advancing Teaching Excellence

    Name of the Organiser: IIMBX

    Level: National

    Role: Participant

    Date: 2024-04-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development

    Name of the Organiser: Centre for Digital Learning- CHRIST (Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2024-03-11 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: FDP I

    Name of the Organiser: CHRIST (Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2023-06-26 00:00:00

    Name of the Workshop/FDP/Training Programme: Qualitative Research Methods for Health Sciences

    Name of the Organiser: National Institute of Mental Health and Neurosciences

    Level: National

    Role: Participant

    Date: 2023-06-15 00:00:00

    Name of the Workshop/FDP/Training Programme: Online International Professional Development Program

    Name of the Organiser: Patrician College of Arts and Science

    Level: International

    Role: Participant

    Date: 2023-06-06 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: Quality Improvement Program 2022

    Name of the Organiser: CHRIST (Deemed to be University)

    Level:

    Role: Participant

    Date: 2022-05-30 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Offline Orientation Program

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2021-12-07 00:00:00

    Name of the Workshop/FDP/Training Programme: NEP implementation in Management Schools

    Name of the Organiser: School of Business and Management

    Level: Institutional

    Role: Participant

    Date: 2021-11-18 00:00:00

    Name of the Workshop/FDP/Training Programme: International Faculty Development Programme (FDP)

    Name of the Organiser: Jyothi Engineering College, Christ (Deemed to be University), Pelita Bangsa University Indonesia

    Level: International

    Role: Participant

    Date: 2021-07-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Ouriginal

    Name of the Organiser: 30M Training and Teaching Learning Enhancement Cell CHRIST University,

    Level:

    Role: Participant

    Date: 2021-06-21 00:00:00

    Name of the Workshop/FDP/Training Programme: Faculty Development Program I - 2021 CEDBEC

    Name of the Organiser: Christ (Deemed to be University)

    Level: Institutional

    Role: Participant

    Date: 2021-06-16 00:00:00

    Name of the Workshop/FDP/Training Programme: Nuances of Scientic Research

    Name of the Organiser: CHRIST (Deemed to be University), Pune Lavasa Campus and Centre for Research, CHRIST (Deemed to be University), Bangalore.

    Level:

    Role: Participant

    Date: 2021-05-18 00:00:00

    Name of the Workshop/FDP/Training Programme: Hybrid Teaching

    Name of the Organiser: Staff Development College, Christ (Deemed to be University)

    Level:

    Role: Participant

    Date: 2021-03-02 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: Orientation Program

    Name of the Organiser: Staff Development College, Christ (Deemed to be University)

    Level:

    Role: Participant

    Date: 2020-11-02 00:00:00

    Name of the Workshop/FDP/Training Programme: Orientation Program

    Name of the Organiser: Christ University- Staff Development College

    Level:

    Role: Participant

    Date: 2020-11-02 00:00:00

    Name of the Workshop/FDP/Training Programme: Blockchain Basics

    Name of the Organiser: Coursera- University of Buffalo

    Level: Institutional

    Role: Participant

    Date: 2020-09-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Blockchain Oppourtunity Analysis

    Name of the Organiser: Coursera- INSEAD

    Level: Institutional

    Role: Participant

    Date: 2020-09-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Finance for Everyone-Value

    Name of the Organiser: Coursera-McMaster University

    Level: Institutional

    Role: Participant

    Date: 2020-08-18 00:00:00

  • 2023

    Name of the Awards/Achievements/Others: Academic Expert-Board of Studies

    Description: Resource Person as Academic Expert Board of Studies at Rathinavel Subramaniam College of Arts and Science, Coimbatore

    Organisation: RVS College of Arts and Science

    Month/Year: 13 June 2023

  • 2022

    Name of the Awards/Achievements/Others: Academic Expert- Board of Studies - MBA Department

    Description: Appointed as Member Board of Studies MBA at RVS Institute of Management Studies and Research under RVS College of Arts and Science (Autonomous), Coimbatore for a period of three years

    Organisation: RVS College of Arts and Science, Coimbatore

    Month/Year: 24 June 2022