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Dr. ABHINAV PRIYADARSHI TRIPATHI

Speciliazation: Management
Qualifications: MBA, PhD
Campus: DELHI NCR CAMPUS

Dr. Abhinav P. Tripathi is an Associate Professor at Christ University, NCR. He has over 20 years of experience in research, academics, consulting, and industry. His expertise spans brand management, marketing analytics, digital marketing, retail marketing, and innovation. Dr. Tripathi is a lifetime member of the Forum of Free Enterprises and several marketing forums. Before entering academia, he held senior marketing positions at companies like LG Chemical & Energy and Meditronics India Pvt. Ltd. He has published numerous articles in internationally recognized journals. Many of his papers are Scopus-indexed and classified under the ABDC category. His work also includes policy and action research in marketing innovation and design thinking. Dr. Tripathi has been involved in employee engagement and training modules for BSNL, Indian Oil, Honda Motors, and several government organizations. He has made significant contributions to both academia and industry through his expertise and research.

Educational Details

  • PhD 2014

    PhD

    Dr Ram Manohar Lohia Avadh University

  • Others 2007

    MA

    Dr Ram Manohar Lohia Avadh University

  • PG 2002

    MBA

    Dr Bhimrao Ambedkar University

  • Degree 1997

    BSc

    Dr Ram Manohar Lohia Avadh University

  • 2022

    Date Of Publication: 03-Dec-2022

    Name of Journal: Business Perspectives and Research

    Volume No/Issue No/Page No: //1 - 21

    Date Of Publication: 01-Aug-2022

    Name of Journal: International Journal of Business and Globalisation

    Volume No/Issue No/Page No: 31/01/92 - 112

    Date Of Publication: 20-Jul-2022

    Name of Journal: Journal of Contemporary Issues in Business and Government

    Volume No/Issue No/Page No: 28/04/674 - 690

    Date Of Publication: 18-Feb-2022

    Name of Journal: Business and Society Review

    Volume No/Issue No/Page No: // -

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: ?Exploring the Effect of Social Media Influencers on Consumer Trust and Confidence in Smartphone Brands

    Date: 2024-03-12

    Organising Institution: t MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable Development

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty among Centennials: PLS-SEM Analysis

    Date: 2024-02-07

    Organising Institution: Amity University

    Level: International

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Assessing the Impact of Social Networking Sites Usage (SNSs) on Compulsive Consumption of Lifestyle Products: Indian Centennials Perspective

    Date: 2023-12-15

    Organising Institution: International Scholl of Business & Media, ISB&M Pune Campus

    Level: International

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2023-12-15

    Organising Institution: Christ University

    Level: National

    Type of the Program: Symposium

    Role: Presenter

    Title: Quality in Management Education & Research: Challenges and Opportunities

    Date: 2023-09-01

    Organising Institution: Institute of Professional Excellence & Management

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Emotional Responses To Government Green Initiatives: A Scenario Based Experimental Study

    Date: 2023-03-25

    Organising Institution: Christ University

    Level: International

  • 2022

    Type of the Program: Seminar

    Role: Coordinator

    Title:

    Date: 2022-10-08

    Organising Institution: Christ University

    Level: National

    Type of the Program: Symposium

    Role: Panelist

    Title:

    Date: 2022-02-04

    Organising Institution: St. Andrews Institute of Technology & Management, Gurugram

    Level: National

  • 2021

    Type of the Program: Conference

    Role: Presenter

    Title: Local Retail Patronage Loyalty as a Determinant of Consumer Out-shopping Behavior in Reference to Post Pandemic Situation

    Date: 2021-12-11

    Organising Institution: Graphic Era ( Deemed to be University) Dehradun

    Level: National

  • 2024

    Name of the Program: NTCC Dissertation Viva

    Date: 2024-05-27 00:00:00

    Name of the Institutions: Amity University

    Name of the Program: Empirical Research Workshop

    Date: 2024-01-23 00:00:00

    Name of the Institutions: Christ University

  • 2023

    Name of the Program: Faculty Developments Program

    Date: 2023-12-12 00:00:00

    Name of the Institutions: Deptt. of Commerec & IQAC, Chittranjan College, Kolkata

  • 2022

    Name of the Program: Trainer in HED training module

    Date: 2022-06-22 00:00:00

    Name of the Institutions: Christ University ( Delhi NCR)

  • 2021

    Name of the Program: Guest Lecture

    Date: 2021-12-22 00:00:00

    Name of the Institutions: Dr. Om Prakash Institute of Management & Technology, Farrukhbad (U.P) under UP Technical University, Lucknow

    Name of the Program: Career Orientation Workshop

    Date: 2021-09-06 00:00:00

    Name of the Institutions: Himalayan Management & Development Resource Institute

    Name of the Program: Guest Lecture

    Date: 2021-08-18 00:00:00

    Name of the Institutions: Beacon International School

  • 2024

    Name of Student: PRABHUL S NAIR

    Institutions: Christ University

    Month & Year: September 2024

  • 2024

    Name of the Workshop/FDP/Training Programme: Editor's Meet

    Name of the Organiser: Jaipuria School of Business

    Level:

    Role: Participant

    Date: 2024-07-13 00:00:00

    Name of the Workshop/FDP/Training Programme: Development Program on Theory , Methods and Techniques

    Name of the Organiser: Christ University

    Level: International

    Role: Participant

    Date: 2024-07-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development

    Name of the Organiser: Christ University

    Level: Institutional

    Role: Participant

    Date: 2024-06-24 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Analysis using R and NVIVO

    Name of the Organiser: Christ University

    Level: National

    Role: Participant

    Date: 2024-06-18 00:00:00

    Name of the Workshop/FDP/Training Programme: One-Week Faculty Development Programme on Strategies for Fostering Research Excellence

    Name of the Organiser: Jigyasa University Dehradun, Uttarakhand

    Level: National

    Role: Invited Resource Person/Trainer

    Date: 2024-05-27 00:00:00

    Name of the Workshop/FDP/Training Programme: - A 3-Day Research Workshop organised by Centre for Academic and Professional Support (CAPS) at CHRIST (Deemed to be University), Delhi NCR Campus,

    Name of the Organiser: Christ University

    Level: Institutional

    Role: Participant & Presenter

    Date: 2024-01-04 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: one-month online workshop on ?Structural Equation Modelling with SmartPLS 04?

    Name of the Organiser: Research Shiksha, India

    Level: National

    Role: Participant

    Date: 2023-12-16 00:00:00

    Name of the Workshop/FDP/Training Programme: Quality Assurance for Accreditations

    Name of the Organiser: Christ University

    Level:

    Role: Participant

    Date: 2023-12-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Navigating the pathways of publishing in High-quality journals

    Name of the Organiser: Researcher Academy On Campus (ELSEVIER)

    Level: National

    Role: Participant

    Date: 2023-08-07 00:00:00

    Name of the Workshop/FDP/Training Programme: Applications of Python in Business and Management

    Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR

    Level: Institutional

    Role: Participant

    Date: 2023-07-01 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP on Tech-savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning eing Good to Great

    Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR

    Level: Institutional

    Role: Participant

    Date: 2023-06-21 00:00:00

    Name of the Workshop/FDP/Training Programme: Chat GPT&AI Hacks with MS-Office

    Name of the Organiser: Skill Nation

    Level: International

    Role: Participant

    Date: 2023-06-15 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: Workshop on Project Proposal Writing

    Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR

    Level: Institutional

    Role: Participant & Presenter

    Date: 2022-09-03 00:00:00

    Name of the Workshop/FDP/Training Programme: "National Webinar on Bibliometric Analysis" , organized by Research Affairs Committee, Rajdhani College, University of Delhi

    Name of the Organiser: Rajdhani College, University of Delhi.

    Level: National

    Role: Participant

    Date: 2022-08-13 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP on Marketing Analytics

    Name of the Organiser: BPUT-Nodal Centre For Faculty Development and Training (NCFDT)

    Level: National

    Role: Participant

    Date: 2022-07-31 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP on Research Methodology

    Name of the Organiser: Rajdhani College, University of Delhi.

    Level: National

    Role: Participant

    Date: 2022-07-04 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP on Enhancing Teaching and Learning: The Journey from being Good to Great

    Name of the Organiser: Christ ( Deemed to be University), Delhi - NCR

    Level: Institutional

    Role: Participant

    Date: 2022-06-22 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP on 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review'

    Name of the Organiser: Christ University

    Level: Institutional

    Role: Organiser & Participant

    Date: 2022-05-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Basic Econometrics: Tools and Techniques

    Name of the Organiser: Planning Development Unit University of Allahabad

    Level: National

    Role: Participant

    Date: 2022-01-27 00:00:00

    Name of the Workshop/FDP/Training Programme: The Blockchain and Cryptocurrency Future in India

    Name of the Organiser: Fintech and Blockchain Association & Niti Tantra

    Level: National

    Role: Participant

    Date: 2022-01-23 00:00:00

  • 2024

    Name of the Awards/Achievements/Others: Head - Moderation Committee

    Description: FIIB (AACSB Accredited Institution)

    Organisation: FIIB New Delhi

    Month/Year: 22 March 2024

  • 2023

    Name of the Awards/Achievements/Others: Key Note Speaker

    Description: International Conference on Inclusive Growth through Multidisciplinary Research ( ICIGMR - 2023)

    Organisation: RES ( Research Education Solutions) & Oxford College of Management

    Month/Year: 05 September 2023

    Name of the Awards/Achievements/Others: Editorial Reviewer Board Member

    Description: Joined as a member of the Editorial Reviewer Board of Journal of IPEM , ISSN No: 0974-8903

    Organisation: IPEM : Institute of professional Excellence & Management

    Month/Year: 29 September 2023

  • 2022

    Name of the Awards/Achievements/Others: Letter of Appreciation

    Description:

    Organisation: IIMT, Delhi

    Month/Year: 24 August 2022

    Name of the Awards/Achievements/Others: Certificate of Appreciation

    Description: Certificate of Appreciation were given to those members who owns different criteria and successfully presented the same during the NAAC member visit to university

    Organisation: Christ University Delhi NCR Campus

    Month/Year: 31 October 2022

    Name of the Awards/Achievements/Others: Expert committee member of question paper

    Description: I was been offered to get associated as expert member for setting of university question papers of Uttaranchal university, Dehradun

    Organisation: Uttaranchal University, Uttarakhand

    Month/Year: 24 September 2022

    Name of the Awards/Achievements/Others: Best Research Paper

    Description: International Conference on Sustainable Development & Green Business Model

    Organisation: Asian Business School, Noida

    Month/Year: 26 November 2022

  • 2021

    Title of Invention: Execution of Green Supply Chain Management Analysis

    Inventor(s): ABHINAV PRIYADARSHI TRIPATHI,ANJU TRIPATHI ASSISTANT PROFESSOR,KULDEEP SHIVPRASAD SHARMA ASSISTANT PROFESSOR,VISHAKHA ABHAY GAIDHANI ASSISTANT PROFESSOR,CA.KAJAL SANTOSH VADHRYA HOD AND ASSISTANT PROFESS,RAJU NATHU CHAUHAN ASSISTANT PROFESSOR,SANTOSH KALUMAL VADHRYA ASSISTANT PROFESSOR,BHALCHANDRA BALKRISHNA BITE ASSISTANT PROFESSOR ,HARISH B.BAPAT, PROFESSOR & DEAN,R. VINOTH, TEACHING ASSISTANT (PBG),RICHA GOEL, ASSISTANT PROFESSOR,MAKARAND UPADHYAYA, ASSOCIATE PROFESSOR

    Filing Date: 10-Oct-2021