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Dr. PRIYANKA GUPTA

Speciliazation: Management
Qualifications: MTech, PhD
Campus: BANGALORE CENTRAL CAMPUS

Educational Details

  • PhD 2023

    PhD

    Indian Institute of Managment Raipur

  • PG 2015

    MTech

    National Institute of Food Technology Entrepreneurship and Managment

  • Degree 2013

    BTech

    SRM University

  • Periodicity | Quarterly

    Impact of Video product presenation and scarcity claim on mobile based impulse buying behaviour

    Name of Periodical | Dr Priyanka Gupta, Prof Sanjeev Prashar, Dr Chandan Parsad, Dr T Sai Vijay

  • Periodicity | Bimonthly

    Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers

    Name of Periodical |

  • 2023

    Date Of Publication: 17-Apr-2023

    Name of Journal: Journal of Global Scholars of Marketing Science

    Volume No/Issue No/Page No: // -

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: Brand Familiarity and Erotic appeal of luxury Fashion Brands: A Study on Visual Complexity

    Date: 2024-08-26

    Organising Institution: Christ University

    Level: International

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Visual Complexity: Brand Familiarity and Erotic appeal of luxury Fashion Brands on Social Media

    Date: 2023-12-18

    Organising Institution: Great Lakes Institute of Management

    Level: International

  • 2023

    Name of the Workshop/FDP/Training Programme: NASMEI

    Name of the Organiser: Greatlakes Institute of Management Chennai

    Level: International

    Role: Participant & Presenter

    Date: 2023-12-15 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP on Qualitative Research using NVIVO

    Name of the Organiser: ISME Bangalore

    Level: National

    Role: Participant

    Date: 2023-10-06 00:00:00