Dr. Ankita Sharma specializes in Marketing and holds an MBA from IBS Hyderabad. She earned her Doctorate in Management from GLS University, Ahmedabad. Her research focuses on consumer behavior, OTT platforms, mobile wallets, sustainability, and climate change. Dr. Sharma has numerous publications in international journals. Since 2023, she has been a key member of Christ (Deemed to be University), Delhi NCR Campus, contributing to the academic community.
GLS University
The ICFAI Foundation for Higher Education
Guru Gobind Singh Indraprastha University
Date Of Publication: 06-Jun-2023
Name of Journal: Marketing Intelligence & Planning
Volume No/Issue No/Page No: // -
Type of the Program: Conference
Role: Presenter
Title: Can travel go virtual? Understanding factors influencing the consumers intention to travel in metaverse
Date: 2024-01-18
Organising Institution: MICA Ahmedabad
Level: International
Type of the Program: Conference
Role: Presenter
Title: Analysing the influence of social media on the rise of OTT Platforms: A Comprehensive Analysis of Violence, Crime Stories and Viewer Engagement
Date: 2024-01-18
Organising Institution: MICA
Level: International
Name of the Workshop/FDP/Training Programme: Applications of Python in business and management
Name of the Organiser: Christ University Delhi NCR campus
Level: Institutional
Role: Participant & Presenter
Date: 2023-07-01 00:00:00
Name of the Workshop/FDP/Training Programme: Tech savvy educators:embracing digital tools for enhanced teaching and learning
Name of the Organiser: Christ University Delhi NCR campus
Level: Institutional
Role: Participant
Date: 2023-06-21 00:00:00
Name of the Awards/Achievements/Others: Best Research Paper Award
Description: Title: Experiencing The ?Switch?: Demystifying the Switching Behavior in the Indian M-Wallet Sector.
Organisation: Indian Institute of Management, Kozhikode
Month/Year: 15 December 2020
Name of the Awards/Achievements/Others: Best Paper (runner up)
Description:
Organisation: MICA, AMA SHETH FOUNDATION
Month/Year: 07 January 2019
Name of the Awards/Achievements/Others: "Market Master" Title
Description: Marketing Challenge - The University of Tennessee Knoxville
Organisation: MICA, AMA SHETH FOUNDATION
Month/Year: 06 January 2019
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