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Dr. SRINIVASAN M B

Speciliazation: Business Administration
Qualifications: MBA, MPhil, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS

Dr. M.B. Srinivasan is an Associate Professor at CHRIST (Deemed to be University). He is affiliated with the Department of Business and Management, Bangalore Bannerghatta Road Campus. He started his career in the software industry, working in sales and marketing. Later, he moved into a business analyst role in Malaysia. Dr. Srinivasan has over 16 years of teaching experience and 8 years in the industry. Before joining Christ University, he held positions at Veltech University and Vinayaka Mission Research Foundation. He also served as a program leader for two international MBA programs in Malaysia. Dr. Srinivasan has taught at institutions like Anna University and the University of South Wales. His research areas include digital marketing, consumer behavior, leadership, and work-life balance. He has published numerous research articles and book chapters. His contributions earned him the Eminent Professor Award in 2021 from Kaviyarasar Kalai Tamil Sangam, Malaysia.

Educational Details

  • PhD 2019

    PhD

    Bharathiar University

  • MPhil 2014

    MPhil

    Bharathiar University

  • PG 1999

    MBA

    University of Madras

  • Degree 1994

    BSc

    University of Madras

  • 2023

    Date Of Publication: 09-Mar-2023

    Name of Journal: Dogo Rangsang Research Journal

    Volume No/Issue No/Page No: 13//91 - 96

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: An Empirical Study On The Rise In The Usage Of Ai Chatbots In Online Shopping And Its Influence On Consumers' Buying Preferences

    Date: 2024-10-20

    Organising Institution: National University Of Arts Education, Vietnam

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Analysis of User Satisfaction and Patronage Intention Towards Electric Vehicles

    Date: 2024-03-14

    Organising Institution: St.Joseph's University, Bengaluru

    Level: International

  • 2023

    Type of the Program: Conference

    Role: Moderator/Chair

    Title:

    Date: 2023-10-05

    Organising Institution: Christ University

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Gender difference in Leadership styles and its impact on intrinsic motivation of subordinates

    Date: 2023-02-24

    Organising Institution: SSN School of Management, Tamil Nadu

    Level: International

  • 2020

    Type of the Program: Conference

    Role: Presenter

    Title: Leadership qualities in Thirukkural as explained by Manimozhiyanar

    Date: 2020-02-21

    Organising Institution: International Institute of Tamil Studies - Chennai

    Level: International

  • 2014

    Type of the Program: Seminar

    Role: Presenter

    Title: E-Marketing -is it indispensable for today's marketing?

    Date: 2014-03-21

    Organising Institution: Dr,Sivanthi Aditanar college of Engineering

    Level: Regional

    Type of the Program: Conference

    Role: Presenter

    Title: Recent trends in internet marketing - Indian scenrio

    Date: 2014-03-21

    Organising Institution: Veltech Institute of Management

    Level: National

  • 2012

    Type of the Program: Conference

    Role: Participant

    Title:

    Date: 2012-03-20

    Organising Institution: Veltech High Tech College- Department of Business Administration

    Level: National

  • 2011

    Type of the Program: Conference

    Role: Presenter

    Title: E-commerce impact on SMEs in developing countries with reference to ICT

    Date: 2011-08-26

    Organising Institution: Suriya Group of Institution - School of Management studies

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: E-Commerce and open source software in the era of global recovery

    Date: 2011-08-26

    Organising Institution: Veltech High Tech Engg college

    Level: National

  • 2010

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2010-03-23

    Organising Institution: Universiti Kebaangsaan Malaysia (UKM) public university

    Level: National

  • 2024

    Name of the Workshop/FDP/Training Programme: Outcome based Education and Application of Generative AI in Teaching and Research

    Name of the Organiser: St.Mary's College(Autonomous), Thirissur, Kerala

    Level: Regional

    Role: Participant

    Date: 2024-10-17 00:00:00

    Name of the Workshop/FDP/Training Programme: Enhancing Research Activities in Higher Education

    Name of the Organiser: IQAC - CHRIST UNIVERISTY

    Level: Institutional

    Role: Participant

    Date: 2024-09-28 00:00:00

    Name of the Workshop/FDP/Training Programme: Design Thinking: Insights to Inspiration

    Name of the Organiser: University of Virginia - Coursera

    Level: International

    Role: Participant

    Date: 2024-08-06 00:00:00

    Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development

    Name of the Organiser: CHRIST(Deemed to be university)

    Level: Institutional

    Role: Participant

    Date: 2024-01-08 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: Faculty Orientation Progra,

    Name of the Organiser: CHRIST

    Level:

    Role: Participant

    Date: 2023-09-19 00:00:00

    Name of the Workshop/FDP/Training Programme: Induction program

    Name of the Organiser: CHRIST

    Level: Institutional

    Role: Participant

    Date: 2023-09-08 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: ICT Tools for teaching, learning process & institutes

    Name of the Organiser: Ministry of Electronics and Information technology

    Level: National

    Role: Participant

    Date: 2020-01-13 00:00:00

  • 2010

    Name of the Workshop/FDP/Training Programme: Tutor's Workshop

    Name of the Organiser: The Chartered Institute of Marketing (Malaysia)

    Level: National

    Role: Participant

    Date: 2010-03-08 00:00:00

  • 2024

    Name of the Awards/Achievements/Others: Internal Judge

    Description: NIRVAAH 24 - SDG

    Organisation: CHRIST University

    Month/Year: 15 August 2024

  • 2021

    Name of the Awards/Achievements/Others: Eminent Professor

    Description:

    Organisation: Tamil Educational site for Indian Students, Malaysia

    Month/Year: 26 January 2021