Faculty Profile

Dr. SMRITI MATHUR

Speciliazation: Commerce

Qualifications: MCom, PhD

Campus: DELHI NCR CAMPUS

Dr. Smriti Mathur is a distinguished academic in the MBA department at Christ University, Delhi NCR Campus. She is deeply engaged in research and regularly attends conferences to expand her knowledge. Her research papers are published in top journals like ABDC, Web of Science, Scopus, and UGC-CARE. Dr. Mathur has won two Best Paper awards for her academic contributions. Her current research interests include digital marketing, consumer behavior, green marketing, and marketing technology. She was involved in an international project as an Academic Associate, developing content for Cost and Management Accounting. Dr. Mathur holds a patent and serves on the editorial boards of high-impact marketing journals. She also reviews for prestigious journals, such as the International Journal of Consumer Studies and the Journal of Retailing and Consumer Services. Additionally, she is a member of the American Marketing Association.

Educational Details

PhD 2019

PhD

University of Lucknow
PG 2014

MCom

University of Lucknow
Degree 2012

BCom (Hons)

University of Lucknow

Participation in Seminars/Conferences/Symposium

2024

Date Of Publication: 15-Mar-2024

Name of Journal: Prabandhan: Indian Journal of Management

Volume No/Issue No/Page No: 17/3/26 - 47
2023

Date Of Publication: 10-Sep-2023

Name of Journal: Engineering, Construction and Architectural Management

Volume No/Issue No/Page No: // -

Participation in Conferences/Seminars/Symposium

2023

Type of the Program: Conference

Role: Presenter

Title: Continuance Intention of ChatGPT Use by Students

Date: 2023-12-15

Organising Institution: IIM NAGPUR

Level: International

Participation in Workshops/FDPs/Training Programmes

2024

Name of the Workshop/FDP/Training Programme: Smart Investing

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT (MBA)

Level:

Role: Participant

Date: 2024-04-04 00:00:00

Name of the Workshop/FDP/Training Programme: 3-Day Intensive Research Training Workshop hosted by CAPS

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2024-01-04 00:00:00
2023

Name of the Workshop/FDP/Training Programme: Quality Assurance for Accreditations

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2023-12-12 00:00:00

Awards/Achievements/Others

2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: Cogent Business and Management

Month/Year: 05 January 2024
2023

Name of the Awards/Achievements/Others: Panelist in Two Day National Seminar on Building Startup Ecosystem and Incubation Centers for Sustainable Livelihood Development in Youth

Description: Recognized for being the Panelist in ICSSR Sponsored National Seminar

Organisation: Manav Rachna International Institute of Research and Studies

Month/Year: 01 September 2023