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Dr. DHEEPA T

Speciliazation: General Management
Qualifications: MBA, MPhil, PhD
Campus: BANGALORE CENTRAL CAMPUS

Dr. T. Dheepa is an Associate Professor at the School of Business and Management. She brings over two decades of academic experience across multiple institutions. Dr. Dheepa holds a Master's in Marketing and Systems and a Ph.D. in Management from Mother Teresa University. She is also qualified by UGC-NET. Her research includes leadership roles in projects funded by UGC, AIMS, and the Malcolm Elizabeth Trust. She has also contributed to state-level human development initiatives. In addition to teaching, she has a strong record of consultancy work and leads management development programs. Dr. Dheepa is a prolific researcher with contributions in management and marketing conferences and journals. She co-authored the book "Business Research Methods" and has organized several national and international conferences funded by ICWA and NCW. Her research interests focus on Customer-Centric Marketing, Emerging Technologies in Marketing, the Future of Marketing Automation, and Ethical Implications of Marketing Technologies.

Educational Details

  • PhD 2013

    PhD

    Mother Teresa Women's University

  • MPhil 2004

    MPhil

    Alagappa University

  • PG 2000

    MBA

    Avinashilingam Deemed University

  • Degree 1998

    BSc

    Avinashilingam Deemed University

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: The Intersection of Artificial Intelligence and Consultancy Services: Assessing Adoption, Ethical Implications, and Overcoming Challenges

    Date: 2024-04-12

    Organising Institution: Sathyabama Institute of Science and Technology

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: Examining Consumer Attitude and Behaviour towards Sustainable Financial Products: An Empirical Study

    Date: 2024-03-21

    Organising Institution: M.S Ramaiah Institute of Technology

    Level: National

  • 2024

    Name of the Program: FDP on Building Research Competency

    Date: 2024-02-26 00:00:00

    Name of the Institutions: Ramaiah Institute of Technology

  • 2023

    Name of the Program: Workshop

    Date: 2023-12-26 00:00:00

    Name of the Institutions: Kongu Engineering College

    Name of the Program: Guest Lecture

    Date: 2023-09-30 00:00:00

    Name of the Institutions: Kongu Engineering College

  • 2024

    Name of the Workshop/FDP/Training Programme: FDP on Statistical Modelling, Data Mining and Machine Learning for Management Research

    Name of the Organiser: ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT GWALIOR

    Level: National

    Role: Participant

    Date: 2024-08-02 00:00:00

    Name of the Workshop/FDP/Training Programme: Virtual Professional Development Programme

    Name of the Organiser: Sri Kanyaka Parameswari Arts & Scienc College For Women

    Level: National

    Role: Participant

    Date: 2024-04-23 00:00:00

    Name of the Workshop/FDP/Training Programme: Workshop on Research Methodologies Based on SPSS, Python, JAMOVI, R and COMSOL

    Name of the Organiser: VIT Chennai

    Level: National

    Role: Participant

    Date: 2024-04-10 00:00:00

    Name of the Workshop/FDP/Training Programme: NEP 2020 Orientation and Sensitization Programme

    Name of the Organiser: UGC

    Level:

    Role: Participant

    Date: 2024-03-18 00:00:00

    Name of the Workshop/FDP/Training Programme: Hands on Training on R

    Name of the Organiser: Government Arts College, Coimbatore

    Level: National

    Role: Participant

    Date: 2024-02-28 00:00:00

    Name of the Workshop/FDP/Training Programme: FDP

    Name of the Organiser: University of Hyderabad

    Level: National

    Role: Participant

    Date: 2024-02-16 00:00:00

    Name of the Workshop/FDP/Training Programme: National Level FDP

    Name of the Organiser: Kristu Jayanthi College

    Level: National

    Role: Participant

    Date: 2024-02-12 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: FDP

    Name of the Organiser: Kristu Jayanthi College

    Level: National

    Role: Participant

    Date: 2023-11-02 00:00:00

    Name of the Workshop/FDP/Training Programme: International FDP

    Name of the Organiser: Ramaiah Institute of Technology

    Level: International

    Role: Participant

    Date: 2023-10-09 00:00:00

    Name of the Workshop/FDP/Training Programme: Orientation Programm

    Name of the Organiser: Staff Development College

    Level: Institutional

    Role: Participant

    Date: 2023-09-19 00:00:00

    Name of the Workshop/FDP/Training Programme: Induction

    Name of the Organiser: Staff Development College

    Level: Institutional

    Role: Participant

    Date: 2023-09-08 00:00:00

  • 2024

    Name of the Awards/Achievements/Others: Best Paper

    Description: Best Paper Under Science Category - National Conference on Sustainable Development in Society, Economy and Science

    Organisation: St.John's College of Humanities and Science, Maharashtra

    Month/Year: 04 May 2024

  • 2023

    Name of the Awards/Achievements/Others: Domain Expert

    Description: Domain expert for the 3d Doctoral committee meeting and pre-comprehensive viva-voce

    Organisation: Ramaiah Institute of Technology

    Month/Year: 28 November 2023