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Dr. BASILEA CATHERINE J

Speciliazation: Marketing
Qualifications: MBA, PhD
Campus: BANGALORE YESHWANTHPUR CAMPUS

Educational Details

  • PhD 2024

    PhD

    Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli

  • PG 2004

    MBA

    Madurai Kamaraj University

  • Degree 2002

    BSc

    Madurai Kamaraj University

  • 2023

    Date Of Publication: 31-Mar-2023

    Name of Journal: Satraachee

    Volume No/Issue No/Page No: // -

  • 2022

    Date Of Publication: 31-Dec-2022

    Name of Journal: Satraachee

    Volume No/Issue No/Page No: // -

  • 2024

    Type of the Program: Conference

    Role: Presenter

    Title: Smart Jewelry-The Emerging Glitter in the Jewelry Market

    Date: 2024-02-16

    Organising Institution: Bannari Amman Institute of Technology

    Level: National

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Why do People Wear and Buy Jewellery? An Insight Into Consumers' Motivation

    Date: 2022-02-26

    Organising Institution: Institute of Professional Excellence & Management, Ghaziabad

    Level: International

    Type of the Program: Conference

    Role: Presenter

    Title: The Reign of the Yellow Metal: Does Gold Really Hold Supremacy in Fine Jewellery?

    Date: 2022-01-05

    Organising Institution: Vidhya Sagar Women's College

    Level: International

  • 2021

    Type of the Program: Conference

    Role: Presenter

    Title: A Study on Consumer Preferences of Outlets for Jewellery Buying in Tirunelveli

    Date: 2021-07-15

    Organising Institution: SRM Institute of Science and Technology, Chennai

    Level: International

  • 2020

    Type of the Program: Conference

    Role: Presenter

    Title: The Start-Up Jeweller: Strategies Employed and Avenues to Combat COVID-19

    Date: 2020-08-27

    Organising Institution: Department of Management Studies, Manonmaniam Sundaranar University.

    Level: International

  • 2016

    Type of the Program: Conference

    Role: Presenter

    Title: A Study on the Online Behaviour of People With Reference to Personal Branding

    Date: 2016-11-25

    Organising Institution: Aachi Institute of Management and Entrepreneurial Development

    Level: National

  • 2024

    Name of the Workshop/FDP/Training Programme: International Business

    Name of the Organiser: NPTEL-AICTE

    Level: National

    Role: Participant

    Date: 2024-01-01 00:00:00

  • 2023

    Name of the Workshop/FDP/Training Programme: Visual Analytics using Tableau

    Name of the Organiser: Bannari Amman Institute of Technology

    Level: Regional

    Role: Participant

    Date: 2023-08-12 00:00:00

    Name of the Workshop/FDP/Training Programme: Experential learning through Outbound training and Gamification

    Name of the Organiser: Bannari Amman Institute of Technology

    Level: Regional

    Role: Participant

    Date: 2023-07-21 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: Beyond Syllabus

    Name of the Organiser: St Johns College, Palayamkottai

    Level: Regional

    Role: Organiser & Participant

    Date: 2022-10-17 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Academic Writing: Ethical Issues

    Name of the Organiser: Global Institute of Statistical Solutions (GISS)

    Level: International

    Role: Participant

    Date: 2021-08-05 00:00:00

    Name of the Workshop/FDP/Training Programme: E-Content for Effective Teaching

    Name of the Organiser: Rani Anna Government College for Women, Tirunelveli

    Level: National

    Role: Participant

    Date: 2021-07-13 00:00:00

    Name of the Workshop/FDP/Training Programme: Data Analysis Using Business Excel

    Name of the Organiser: Global Institute of Statistical Solutions (GISS)

    Level: International

    Role: Participant

    Date: 2021-06-26 00:00:00

    Name of the Workshop/FDP/Training Programme: Tips and Techniques of Writing Various Parts of a Research Paper

    Name of the Organiser: Soka Ikeda College of Arts and Science for Women

    Level: National

    Role: Participant

    Date: 2021-06-07 00:00:00

    Name of the Workshop/FDP/Training Programme: Train the Trainer Program on Entrepreneurship

    Name of the Organiser: DOMS, Manonmaniam Sundaranar Univerisity, Tirunelveli

    Level: National

    Role: Participant

    Date: 2021-02-05 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: Teaching in Globally connected World

    Name of the Organiser: Nallamuthu Gounder Mahalingam College, Pollachi

    Level: International

    Role: Participant

    Date: 2020-05-18 00:00:00

    Name of the Workshop/FDP/Training Programme: Concept Development and Model building for Social Sciences

    Name of the Organiser: Bharathiyar University Arts and Science college

    Level: National

    Role: Participant

    Date: 2020-05-12 00:00:00

    Name of the Workshop/FDP/Training Programme: MOODLE Learning Management System

    Name of the Organiser: V.P Institute of Management Studies & Research,Sangli

    Level: National

    Role: Participant

    Date: 2020-05-12 00:00:00

    Name of the Workshop/FDP/Training Programme: How to write effective case study?

    Name of the Organiser: ATMIYA UNIVERISTY

    Level: International

    Role: Participant

    Date: 2020-05-02 00:00:00

    Name of the Workshop/FDP/Training Programme: E-learning Resource & Teaching Methodology in Education & Research Development

    Name of the Organiser: Sri Sai Ram Engineering College, Chennai

    Level: National

    Role: Participant

    Date: 2020-04-27 00:00:00

    Name of the Workshop/FDP/Training Programme: Fine Tuning Research Planning Using Elsevier Tools: Science Direct, Scopus and Mendeley

    Name of the Organiser: K J Somaiya College of Science and Commerce

    Level: National

    Role: Participant

    Date: 2020-04-25 00:00:00

    Name of the Workshop/FDP/Training Programme: Engendering the next generation Educators

    Name of the Organiser: Nehru Arts and Science College

    Level: National

    Role: Participant

    Date: 2020-04-23 00:00:00

    Name of the Workshop/FDP/Training Programme: Virtual Teaching

    Name of the Organiser: Coimbatore Institute of Technology

    Level: National

    Role: Participant

    Date: 2020-04-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Self-Development

    Name of the Organiser: Sri Sarada Niketan College of Science for Women

    Level: National

    Role: Participant

    Date: 2020-04-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Enhancing Soft skills and Personality

    Name of the Organiser: NPTEL-AICTE

    Level: National

    Role: Participant

    Date: 2020-02-01 00:00:00

    Name of the Workshop/FDP/Training Programme: Enhancing soft skills and Personality

    Name of the Organiser: NPTEL-AICTE Faculty Development Programme

    Level: National

    Role: Participant

    Date: 2020-02-01 00:00:00

  • 2021

    Name of the Awards/Achievements/Others: Certificate of Appreciation

    Description: For translating the course Design Thinking- A Primer in to the regional language

    Organisation: NPTEL Swayam

    Month/Year: 09 January 2021

  • 2008

    Name of the Awards/Achievements/Others: Certificate of Honour

    Description: Contribution to the Champion's Trophy

    Organisation: Axis Bank

    Month/Year: 14 March 2008

  • 2006

    Name of the Awards/Achievements/Others: Certificate of Recognition

    Description: For excellence in the ACTIVE exam

    Organisation: Birla Sun Life Insurance

    Month/Year: 10 January 2006